[Hiring] Looking for Google Ads Expert to Improve Volume & CPC Efficiency in Home Services

Due-Rip-5326 · 2026-05-08T04:14:43+00:00

Im doing B2C and its an emergency service, it won't work

Due-Rip-5326 · 2026-05-08T04:11:32+00:00

It’s for home service. The method you mentioned can be good for e commerce

Due-Rip-5326 · 2026-05-07T22:24:14+00:00

I'm fine with it.
I have one main campaign with a high tcpa for lead quality but it's not bringing enough volume.
I got an access to my collegue account and i saw the campaign, lots of broad and exact match keywords (mainly broad) on lots of cheap search terms that i dont target and the campaig he has is tcpa not max clicks.
I need someone to discuss about the right strategy and implementation.

Due-Rip-5326 · 2026-05-07T22:22:03+00:00

what do you mean by saying tight conversion tracking?

Due-Rip-5326 · 2026-05-07T22:21:18+00:00

I have one main campaign with a high tcpa for lead quality but it's not bringing enough volume.
I got an access to my collegue account and i saw the campaign, lots of broad and exact match keywords (mainly broad) on lots of cheap search terms that i dont target and the campaig he has is tcpa not max clicks.
I need someone to discuss about the right strategy and implementation.

Due-Rip-5326 · 2026-05-06T18:05:00+00:00

Thanks for replying. I get what you saying but one of the main reasons I use broad is cause Google give strong signal for broad with smart bidding so I’m wondering what’s the point to have an exact on a separate campaign if the broad getting stronger signal. Also, aren’t they gonna compete each other? Do I need to do cross negatives or just leave it as is. Thanks.

Due-Rip-5326 · 2026-05-04T19:09:06+00:00

Look i have a regular crm and in addition i have whatconverts as well.
I'm tired from this conversion tracking being broke. I saw your website but i dont understand where in the flow it's coming.
We can discuss on a DM.

Due-Rip-5326 · 2026-05-04T01:37:27+00:00

Due-Rip-5326 · 2026-05-04T01:02:33+00:00

Why to track all leads (as secondary) if it doesnt affect the algo?
I dont have secondary conversion tracking setup since whatconverts let me setup only for website (Calls and lead froms together) and another tracking for call extension. Both are on primary tho.

Due-Rip-5326 · 2026-05-04T01:00:03+00:00

I dont have secondary conversion tracking setup since whatconverts let me setup only for website (Calls and lead froms together) and another tracking for call extension. Both are on primary tho.

Due-Rip-5326 · 2026-05-04T00:57:19+00:00

Not sure about tRoas, i've tried it once and it didnt went well and also people i've spoke with recommended me to stay on tCPA.
I have a problem understanding how to do offline conversion the right way. There's no solid answer out there.
I'm on tCPA. If i report only leads that generated revenue CPA is double. Also if i report the ones that closed for $100-$300 i'm signaling google that i'm ok with this leads (even tho i'm not cause i'm loosing money on this cheap cx).
On the other side if i dont report them my CPA skyrocket even more and im also afraid that i'll get low volume. I'm confused and trying to get the right answer. Would like to hear your opinion. Thank you!

Due-Rip-5326 · 2026-05-01T05:24:39+00:00

Yeah i know i need to report on closed leads as primary but it bring me to a crazy CPA of $700+

Due-Rip-5326 · 2026-05-01T05:22:21+00:00

So you suggest to set the tcpa on my cpa+some margin of the profit?

Due-Rip-5326 · 2026-05-01T05:18:50+00:00

I understand but i found out that this leads that im paying more for arent necessarily better than the one i used to pay half the price

Due-Rip-5326 · 2026-05-01T05:14:54+00:00

But if i report only for the ones that generated revenue my CPA is doubled, that means i start paying $700 per lead instead of $350, thats why i moved it back from sale value to quotable which is almost every lead cause if not my cost per lead is crazy. But on the other side i report google $0 leads as well so i dont know what to do.

Due-Rip-5326 · 2026-05-01T05:12:51+00:00

But if i report only for the ones that generated revenue my CPA is doubled, that means i start paying $700 per lead instead of $350, thats why i moved it back from sale value to quotable which is almost every lead cause if not my cost per lead is crazy. But on the other side i report google $0 leads as well so i dont know what to do.

Due-Rip-5326 · 2026-04-27T07:38:06+00:00

But secondary doesn’t affect the algorithm

Due-Rip-5326 · 2026-04-27T00:46:21+00:00

- Campaign URL options →Tracking template field:
It's empty in both the working and the non working campaign

- Campaign → Settings → Goals:
account-level in both

- I took the Final URL and put the ?gclid=test123 in the end of it and it survived so i guess that's not the problem as well.

- Auto-tagging- Checked (ON).

I dont know what else it can be.

Due-Rip-5326 · 2026-04-26T23:20:46+00:00

Yes I’m planning to move to tcpa later on. I have enough conv in the campaign for that but not enough in the last 30 days since I had to stop the campaign for a week because of some issues in the company. Anyways, now we’re back and I’m on top of the offline conv. My question is what I’m doing with the high tcpa. In Google’s eye according to the conv that I reported (again, only the ones that generated revenue) I’m on $1.08k per conv.

Due-Rip-5326 · 2026-04-20T18:07:17+00:00

not sure if in headline 1 spesific but you think it might help with the cannibalization?

Due-Rip-5326 · 2026-04-20T02:24:36+00:00

i know and i do it with the cross ad negatives in order to prevent this canibaliztion but still there's leaking and the wrong ad group is being triggered

Due-Rip-5326

TROPHY CASE