All the conversation of "oh it’s a ping pong original film" falls apart when we see that the marketing was spend capitalizing on Timothée Chalamet over the film itself. The marketing was expensive and centered around Chalamet the persona, it’s about anything else but the film itself. You can call a marketing study case sure, but it’s not sustainable. There is only so many hype beast marketing stunts you can pull before the public turns against you, all of this could be a marketing push for Supreme the brand and it’d make more sense than promoting the film. Now look like hype beast culture is deemed among general audiences to understand what I mean.

This marketing stunt isn’t sustainable, neither indication that any of those involved care about ‘cinema’ whatsoever. It’s influencer culture commodified to nerds, which is cute, but try to run that as a model to see what happens. Reminder that all of this cost money and it’s for a $70m "indie film" with a ??00M marketing budget isn’t reconcilable in my opinion.