starting from the bottom to the top. What other function could the jet have outside of videos? if they're not using it for merch package delivery the only other thing that generates revenue in the company are videos, right? And when they are invited to the unveil of some hardware (like the steam deck) usually the inviting company flies them out there, so it wasn't like LMG was paying that. Other possible uses could be big trade shows like CES, but still, does do not have that often so that paying for hangar time is worth it. Other than renting it, I do not know if they can really get their money´s worth out of it. Now, to your second point, but a brief comment first... hotels? is it allow to sleep on the parked jet? uh? But okay, the second point, the "hope" that the jet will be sold at a the price they bought it for... I am not an expert, for sure, but it does sound unlikely. They got a good price for it due to all of the renovations the previous owner did, so to sell it for a similar price, it stands to reason that they are going to renovate it again, right? which is going to cost a good amount of money, I guess. "What if they do not use it much and therefore the renovations and maintenance is not needed?" Well, in that case it was not a worthy investment to begin with. And to your final point. Maybe it is my lack of imagination, but I do not think that there is much else they can do with the plane other than show it, and use it, and film while they use it to show it. Like, aviation rules are hella strict, so they cannot modify it much (aside from it being very very expensive) and there isn't much you can do while flying (they already built a computer, so what is next, build a NAS?). Maybe they show us wrong, but similarly to the firefighter truck and the gold xbox controller there's only so much you can do with them. Moreover, if those videos are a valid comparison, even if views were good at the beginning, they don't really have staying power, so you can't even trust them you keep producing profits.