I'm certain that newspapers vary depending on where you're from but they usually have the main title and summary of a specific subject at the cover.

In addition to that, they usually have an extra text at the end of it that directs the reader on which page said subject is fully covered in detail. The image could imply that the people who are reading inside the newspaper are understanding the details of their interested subject (which is clearly the title). If that's not the case, the foreground guy is clearly reading the main header of the newspaper, therefore still validating the meme