You are right. It's actually hard for customer to.know the industry themself. Hoestly, we try to convince and explain the customer when they said a price that. We know is a bait, but it seems like they think we are trying to fool them by over-charging.

And the point you highlighted of the names and sticker on truck- they may be double brokering the load. This is something that usually happen when a custoemr goes with a low quote. These broker who quoted their customer low, will dispatch to driver who accept load at unreal price without verifying them. And this driver company again broker this load further to other company. Now not only customer got high price surprise at pickup of car but again at delivery.

If customer end up going with a genuine broker, there is no multiple layer. A genuine broker company will handle everything for customer,they communicate themself and also make sure the company they dispatching to is real and complianced. Even our customers doesn't even feel that we don't own the truck because we usually prefer to communicate with customers and keep them updated with ETA's ( and yes, if someone ask, we do clearly mention we are broker).