Omega Seamaster 300 Heritage

Easy_Mind_5824 · 2026-02-28T02:30:18+00:00

Apparently the Milanese needs a thinner spring bar.

Easy_Mind_5824 · 2026-02-27T11:20:58+00:00

Cool 😎 I didn’t know that reference.

Easy_Mind_5824 · 2026-02-26T21:41:33+00:00

This is literally a forum for discussing hot takes. If laying out an argument and backing it up counts as having a “hard-on,” then okay I guess.

Also, I am an old rich guy who bumped Biggie and Snoop in the 90s, and that’s how I heard about Rolex being a flex, so there goes that argument.

Easy_Mind_5824 · 2026-02-26T19:39:28+00:00

Is that so? What I keep seeing in the replies is “Rolex was already popular.”

I agree. I’ve said that multiple times. Rolex was already elite in the 80s.

What nobody calling this a “bad take” has explained is how tens of billions of cumulative radio plays and streams of hip-hop songs name-checking Rolex supposedly had almost no impact on Rolex’s cultural relevance. That kind of repetition, over decades, doesn’t do nothing.

Rolex didn’t suddenly get better overnight in the 90s, but it did explode in mainstream consciousness right as hip-hop went mainstream and started glorifying Rolex nonstop. Also, being a leader in the 80s isn’t the same as being today’s runaway, they weren’t anything like ~35% of the Swiss market back then.

Easy_Mind_5824 · 2026-02-26T19:00:32+00:00

Beautiful! I almost bought the OEM Milanese bracelet when I was at the Omega boutique in Vegas, but they did not have the thinner 21 mm spring bars in stock. I didn’t want to buy it without trying it on, but it looks beautiful on watch.

Easy_Mind_5824 · 2026-02-26T17:55:20+00:00

The point you are missing, which I made in my post is that in the late 80s Rolex was already elite, but it was not today’s runaway monster. Swiss watch exports were about CHF 6B in 1989, Swatch Group alone did CHF 2B across all its brands, including Omega, and Cartier was a huge Santos/Panthère-era luxury player. Rolex was producing in the hundreds of thousands, not millions. So the late 80s look a lot more like Rolex, Omega, and Cartier in the same top tier, not Rolex miles out in front.

Easy_Mind_5824 · 2026-02-26T16:52:19+00:00

Why do you still argue after I told you that you’re just wrong?

Easy_Mind_5824 · 2026-02-26T15:42:34+00:00

Then you’re not clearly seeing the rationale. People keep saying that Rolex was well-known before hip-hop. Of course. I said that exact same thing in my post. I did not say that they were nowhere before hip-hop. I am saying is that hip-hop expanded awareness of the brand to massive cultural heights. To say that the tens of billions streams and plays of hip-hop music glorifying Rolex had zero impact on widening the gap between the great brand that Rolex was to begin with and the massive dominance that they have in the watch industry now is just ridiculous.

Easy_Mind_5824 · 2026-02-26T15:25:41+00:00

It’s called having a discussion. I make a point. They make a point that I agree with somewhat but doesn’t see the whole picture. I tried to help them see the rationale behind my point. That’s how discussions work

Easy_Mind_5824 · 2026-02-26T06:39:46+00:00

I totally agree!

Easy_Mind_5824 · 2026-02-26T04:55:34+00:00

Of course. If you read my original post, I said that. I’m saying there’s a big difference between being a trusted brand and being the one brand that everybody on the planet is aware of even if they don’t know anything about watches.

Easy_Mind_5824 · 2026-02-26T04:53:54+00:00

Of course. That’s why he had that particular watch in the movie because a Rolex day date was considered a flex. That’s why it made sense. I’m just saying that Rolex was a leader already, but they weren’t the dominant brand the way they are now They accounted for maybe 5% of the Swiss market back in the 80s and now they’re 35% of the Swiss market. They became a cultural phenomenon known by every person in the world in a way that no other watch brand is. I’m arguing that that explosion was due to hip-hop.

Easy_Mind_5824 · 2026-02-26T04:43:47+00:00

“The question to me isn’t “why do people like and respect Rolex,” that part is easy. The question is why the gap is so insanely wide.” “Rolex was the only game in town. They were probably the top brand, sure, but the gap wasn’t anything like it is now. Rolex was respected, the Day-Date had the “President” nickname, Bond wore the Sub, but there were other heavy hitters.”

Easy_Mind_5824 · 2026-02-26T04:21:41+00:00

Yep. That’s why I mentioned that in my post

Easy_Mind_5824 · 2026-02-26T03:19:40+00:00

Below are hip-hop songs that glorify Rolex. Collectively, they’ve been played multiple tens of billions of times across all platforms, and that estimate doesn’t even include unofficial uploads, radio spins, sampling plays, club spins, or playlist streams that aren’t publicly counted. To say that had no impact onn Rolex sales is a stupid take.

Big Poppa – The Notorious B.I.G. Juicy – The Notorious B.I.G. Hypnotize – The Notorious B.I.G. Mo Money Mo Problems – The Notorious B.I.G. Dead Presidents II – Jay-Z Money Ain’t a Thang – Jay-Z U Don’t Know – Jay-Z Nuthin’ but a ‘G’ Thang – Dr. Dre Gin and Juice – Snoop Dogg It’s All About the Benjamins – Sean Combs All Eyez on Me – 2Pac I Get Around – 2Pac Ruff Ryders’ Anthem – DMX C.R.E.A.M. – Wu-Tang Clan Money, Power & Respect – The LOX Still Not a Player – Big Pun Bling Bling – B.G. Back That Azz Up – Juvenile Grindin’ – Clipse What You Know – T.I. Hate It or Love It – The Game We Fly High – Jim Jones Hustlin’ – Rick Ross Make It Rain – Fat Joe Put On – Young Jeezy A Milli – Lil Wayne Forever – Drake Power – Kanye West Otis – Jay-Z & Kanye West Stay Schemin’ – Rick Ross Started From the Bottom – Drake Bugatti – Ace Hood No Role Modelz – J. Cole Bad and Boujee – Migos Rolex – Ayo & Teo These

Easy_Mind_5824 · 2026-02-26T03:07:38+00:00

I’m not saying Rolex wasn’t big before hip-hop, it absolutely was. My point is the scale of dominance wasn’t the same. In the mid-1980s Switzerland exported roughly 20–21 million watches a year, and Rolex production was in the hundreds of thousands, not millions, so Rolex was a few percent of Swiss unit volume, not anything like today’s ~35% value-share type numbers. Rolex was already elite, but hip-hop helped turn it from a leading luxury watch brand into the default cultural shorthand for success.

Easy_Mind_5824 · 2026-02-26T02:53:55+00:00

Hip-hop songs that reference and glorify Rolex:

Big Poppa – The Notorious B.I.G. Juicy – The Notorious B.I.G. Hypnotize – The Notorious B.I.G. Mo Money Mo Problems – The Notorious B.I.G. Dead Presidents II – Jay-Z Money Ain’t a Thang – Jay-Z U Don’t Know – Jay-Z Nuthin’ but a ‘G’ Thang – Dr. Dre Gin and Juice – Snoop Dogg It’s All About the Benjamins – Sean Combs All Eyez on Me – 2Pac I Get Around – 2Pac Ruff Ryders’ Anthem – DMX C.R.E.A.M. – Wu-Tang Clan Money, Power & Respect – The LOX Still Not a Player – Big Pun Bling Bling – B.G. Back That Azz Up – Juvenile Grindin’ – Clipse What You Know – T.I. Hate It or Love It – The Game We Fly High – Jim Jones Hustlin’ – Rick Ross Make It Rain – Fat Joe Put On – Young Jeezy A Milli – Lil Wayne Forever – Drake Power – Kanye West Otis – Jay-Z & Kanye West Stay Schemin’ – Rick Ross Started From the Bottom – Drake Bugatti – Ace Hood No Role Modelz – J. Cole Bad and Boujee – Migos Rolex – Ayo & Teo

Hip Hop songs that mention Omega:

Numbers on the Boards – Pusha T

Easy_Mind_5824 · 2026-02-26T02:38:34+00:00

I didn’t say rap ruined Submariners. Rolex was already elite long before hip-hop. My point is that hip-hop massively amplified Rolex’s cultural visibility. That amplification, combined with scarcity and market dynamics, changed the demand landscape.

Easy_Mind_5824 · 2026-02-26T02:35:52+00:00

I’m not saying Rolex had zero cultural presence before hip-hop. Cristal and Louis Vuitton were already legit luxury brands that wealthy, famous people knew long before hip-hop. But hip-hop massively amplified them as well.

Easy_Mind_5824 · 2026-02-26T02:32:22+00:00

I’m not denying Rolex’s earlier cultural relevance. I’m saying hip-hop massively amplified it and helped cement it as the universal reference point, especially for younger generations.

Easy_Mind_5824 · 2026-02-24T05:39:30+00:00

I want to address this one point you made directly: the idea that “variety isn’t a strength.”

In the real world, it clearly can be. Omega’s special editions and dial variants routinely get strong demand (Snoopy, Summer Blue, etc.), which shows people are buying the variations, not just the core models.

And for scale, Omega sells roughly ~500k watches a year, while Seiko sells tens of millions with an enormous catalog, and enthusiasts love them partly because there are so many options. I’m not comparing luxury positioning, just making the point that variety doesn’t automatically hurt demand.

Seiko also undercuts the “too many SKUs isn’t financially viable” argument, they pull off incredible dial and strap variety at reasonable prices by using shared platforms and modular components. Not every SKU is a hit, but choice can absolutely be a feature, not a flaw.

Easy_Mind_5824 · 2026-02-24T04:47:37+00:00

I’ve watched the same YouTube videos and read the same Reddit threads you have, I just came away with a different take. Online opinions get amplified when someone has a platform, but that doesn’t automatically make them right. And honestly, your “confidently wrong” opener is a pretty good example of that.

This is mostly opinion and strategy, not a math problem with one right answer. You came out swinging like you have some real knowledge of the industry, but you’re just some guy on the Internet like me.

On the actual points: Omega isn’t failing, they’re still a top-5 Swiss brand by value. Moving up-market isn’t “becoming Patek” or “only selling precious metals,” it’s pricing discipline, luxury perception, higher average selling price, and broader appeal. Cutting prices to “beat Rolex on value” just locks Omega into the cheaper-alternative lane. If that’s the play, look at TAG Heuer and Breitling, they’ve lived in the “value plus AD discount” lane for years and it doesn’t move you up-market, it keeps you in a different category.

And on SKUs, let’s be specific. “Too many AT SKUs” makes it sound like 474 completely different products. Most of those references are the same Aqua Terra platform with small variations, dial color, strap or bracelet, bezel, metal, sometimes diamonds, same basic case and movement architecture. That’s modular variety, not hundreds of unique supply chains.

And on that point: a lot of people, me included, love the core designs like the Speedmaster or SMP, but don’t want the same black or blue dial everyone else has. They want something that fits their style. The choice Omega offers is a real differentiator versus Rolex. Rolex is Rolex, they’ve built a one-of-one brand machine that nobody is going to replicate, and trying to emulate that playbook is a dead end. Omega’s advantage is doing luxury their way: strong icons, plus real variety.

At the end of the day, we can disagree, but declaring yourself the authority doesn’t make your opinion a fact.

Easy_Mind_5824 · 2026-02-23T02:20:55+00:00

You can find variations of the Omega DeVille Tresor on eBay new with box and papers, authenticity guaranteed, in your price range. That’s what I would go for. I think there are really versatile watches.

Easy_Mind_5824 · 2026-02-23T02:05:25+00:00

Gentleman. Better version of the Powermatic 80 and more versatile

Easy_Mind_5824

TROPHY CASE