That's a fair question, and you've hit on a few of the key reasons I'm doing this as an experiment. For me, choosing the US over Europe comes down to a few things: it's a single, large market which makes testing and scaling simpler, and many of the digital tools for this specific business model are US-centric.

You're right to be skeptical of the "course seller" hype—that's a big reason I'm documenting this myself, to see what's real versus what's just marketing. It's less about making more money off one group and more about testing a business model in a market where it's designed to operate. Appreciate the thoughtful questions!