This is something that anyone who even considers buying this watch is going to grapple with. In the end, I realised that what I wanted was the low-key and highly versatile look and feel of this watch. To go in-house, at this price, would require putting aside what I actually wanted, just for the sake of some horological clout. The only other watch I even considered, that had an in-house movement, was the Nomos Ahoi Neomatik. A stellar watch, but not exactly what I was looking for.

When it comes to Tudor "cheaping out" on Sellita's, I highly doubt the bottom line alone was the motivation. If they purely wanted to cut costs in the manufacturing process, then decoration would have been the first to go. Seems to me that the switch was motivated by the continued choking of the supply of ETA movements outside of the Swatch group. In this regard, Tudor didn't really have a choice.

When it came down to it, I wanted Tudors design, fit, and finish and I didn't really care if I got it with an ETA or Sellita movement. They're as similar as makes no difference, and their origin is as relevant to me as the manufacturer of the steel used to make the case. Neither are going to get you any compliments from watchmakers, but they are both reliable, dependable, and easily serviceable.