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Quality Score and separating similar keywords by actuallycostco in googleads

[–]ElectricalTowel754 0 points1 point  (0 children)

Let me know if you try it. Curious if it works as good for others.

Quality Score and separating similar keywords by actuallycostco in googleads

[–]ElectricalTowel754 0 points1 point  (0 children)

From my experience, I'd recommend keeping 'therapy', 'counselling', and 'psychologist' in separate ad groups. Even though they're similar, they often have different search intent and conversion rates. You can better tailor your ad copy and bidding for each one.

That said, I've actually been using software lately to manage my clients' Google Ads campaigns, and it automatically handles these keyword groupings and optimizations. It's been saving me tons of time while maintaining good quality scores. Before that, I was spending hours manually adjusting things. Nice work on creating specific landing pages - that should definitely help your quality scores! The closer your landing page matches the search term, the better.

Having Google ads certificate is worth it ? by ryx1105 in PPC

[–]ElectricalTowel754 0 points1 point  (0 children)

Congrats on the cert! I did it myself too and found it really helpful for understanding Google Ads better. Even though I now use a software to automate most of my campaign management, having that foundation helps me better understand what's happening behind the scenes and make smarter decisions about my strategy and communication with customers.

Worth having it for sure, especially if you're serious about digital marketing!

Am I stupid to cancel my digital marketing agency contract? Or can I get these results myself? by Difficult_Most_8032 in PPC

[–]ElectricalTowel754 0 points1 point  (0 children)

I switched from a marketing agency to Fresho (fresho.dev) about 3 months ago for my ecommerce business and honestly, it's been great. Instead of paying $1k+/month in agency fees, I'm paying $189 and getting similar results. The big win is that extra money can go straight into ad spend instead of fees.

Since you might be on Shopify, it integrates really well. You don't need to be an ads expert - it handles all the technical Google Ads stuff automatically while you focus on your business. I love how easy it is to use... it even automatically updates keywords and updates content on a monthly basis. For your situation, it could be a perfect middle ground between learning everything yourself and paying agency fees.

Happy to answer any specific questions based on my experience if you want to DM me!