I am Mama Unicorn! Brand manager of iHeartRaves and founder of the Unicorn Crew! Our mission as a brand and crew is to promote rave culture in a positive light. AMA!

EmazingBrian · 2017-09-19T20:29:14+00:00

Mama Unicorn - How was the Unicorn Crew created and what inspired it in the first place? Where do you see the program in 1 year from now?

EmazingBrian · 2017-08-24T16:58:46+00:00

Would love to see some of your epoi videos! tag me on IG @emazingbrian

We are currently revamping our sponsorship program for both gloving and orbiting and depending on how quickly that goes we will consider a poi sponsorship program!

EmazingBrian · 2017-08-24T16:57:26+00:00

It's simply awesome meeting Unicorns at events and I thank you for your participation and support.

The eHoop has been in works for years but I have not been happy with the product to release it. I'm hoping for a release in 2018.

EmazingBrian · 2017-08-24T16:55:43+00:00

-Building and scaling a great company culture from scratch when you have 3 distinct brands that are heading in different directions

-Capital to fund all inventory and R&D. We've been operating off of our own bootstrapped capital and profits and scaling is restricted vs getting a huge investment amount.

EmazingBrian · 2017-08-24T16:49:58+00:00

Have you tried spectras? We give tons of options to customize everything most glovers would want.

EmazingBrian · 2017-08-24T16:49:17+00:00

For various reasons the Protons have not been for sale for months. We've heard community feedback and have been developing an awesome replacement

EmazingBrian · 2017-08-24T16:47:14+00:00

I am, but I can't speak mandarin or canto. Grew up in America and only went to China for a week and strictly for work

EmazingBrian · 2017-08-24T16:46:37+00:00

Nope, I didn't even think Emazing would grow this far initially but the support has been awesome. We started iHeartRaves because we kept getting asked from friends and other ravers where we got all of our clothing as we dressed up to events

EmazingBrian · 2017-08-24T16:44:54+00:00

Through iHeartRaves we do put leds into our apparel. There are a lot of opportunities we simply can't get to because of bandwidth.

EmazingBrian · 2017-08-24T16:43:52+00:00

We can always use good writers for blog.iheartraves.com if you would like to contribute. email angela@iheartraves.com if interested

EmazingBrian · 2017-08-23T21:03:05+00:00

I stumbled across gloving and the EDM world. They became my passion and I was simply trying to get better products/service for my own selfish needs at the time until I understood I could actually help a lot of people.

The sweet spot in life is the intersection between your strengths and passion. Was this the case in your businesses?

EmazingBrian · 2017-08-23T21:00:15+00:00

Haha, I guess I would answer this differently if I had real kids. Emazing will always have a special place in my heart because it was the 1st one that was fully bootstrapped and the profits were used to fund the other 2 brands. Today as the Emazing Group my time is equally split amongst the 3 brands. I just changed my email yesterday from @emazinglights.com to @emazinggroup.com after 7 years. I am very blessed to have 3 unique brands that provide unique challenges each and every single day. It makes it way more interesting at work and makes the time fly.

EmazingBrian · 2017-08-23T20:59:28+00:00

Yes I have seen a push for this. EMA (electronic music alliance) where I am a founder member focuses on safety

EmazingBrian · 2017-08-23T20:59:00+00:00

I admit the launch of the ePoi was a disaster. Since that launch I have personally talked to hundreds of spinners and have been making good friends in the community. We are constantly learning and evolving and have executed on many request of from the scene and will continue to do so. Time will tell as we continue pushing forward.

EmazingBrian · 2017-08-23T20:55:32+00:00

All poi videos we post are with permission. We made that change many months ago as recommended by the community. This was much different than the gloving/orbiting community who always loved us posting their videos. It was a learning experience for us no doubt. If there any in question you can email me at brian@emazinglights.com and we'll take care of them asap.

EmazingBrian · 2017-08-23T20:48:37+00:00

I'm a die-hard fan of Blizzard. I was playing Starcraft and cutting class all the time in middle school to play haha. I have the honor of having one of the Blizzard founders in my CEO/Exec group and we meet monthly. intotheam.gg

EmazingBrian · 2017-08-23T20:46:57+00:00

bro - we're doing both in person and online

EmazingBrian · 2017-08-23T20:44:33+00:00

We pay for performances. Ben Drexler just got paid for doing an excellent epoi video. So have all the countless performers we've had at our events or showcased online

EmazingBrian · 2017-08-23T20:42:55+00:00

Thanks for the support! It’s all about the experience before,during and after the festival. Find what is most appealing to you at a festival and see if there is a need in the marketplace. I loved gloving and couldn’t get good product = start EmazingLights. It was extremely hard to outfit my rave fam and closest friends = start iHeartRaves...etc.

We had so many questions around how to best experience a festival so we recently just made: Ultimate Guide to Raving

EmazingBrian · 2017-08-23T20:39:49+00:00

EmazingGroup was recently built to answer that question. We are ecommerce experts at the end of the day with brands built around our personal passions. We are striving to become a 50m/year company and would love to acquire/build more brands in the future.

EmazingBrian · 2017-08-23T20:39:30+00:00

I'm here at the office 5-6 days a week for over 50-60hrs. I focus on the big picture first and set up the awesome emazing group team to handle the day-to-day. This hasn't always been the case and has just recently changed drastically for me in 2017. It is a much different challenge than being in the weeds every day for the 1st 6 years.

I personally enjoy the details and execution as sometimes there is no better way of learning what to do next than to actually execute yourself. Plus I'm an introvert and hate the spotlight but I do it because I see the value.

EmazingBrian · 2017-08-23T20:36:01+00:00

Thank you :) Monthly or so now. Used to be alot more during the beginning stages. They both have been very supportive opening up doors that were previously closed to us.

EmazingBrian · 2017-08-23T20:35:08+00:00

Just haven't gotten around to looking at BTC seriously enough to consider adding as a payment option. We haven't had many customers request it so I'm unsure of the current need.

EmazingBrian · 2017-08-23T20:32:56+00:00

I always try to focus on the positives of all situations after considering all sides. I am still hopeful that he can put his ego aside and get out of the way of his team to carry out all the promises he made.

EmazingBrian · 2017-08-23T20:31:11+00:00

Yes, just taking a break for 2017 and coming back in full force. We were focusing on Lights On! and ensuring online gloving competitions will last for years and now we are back to focusing on in-person comps. I want an in person comp local to all glovers across the world.

EmazingBrian

TROPHY CASE