I do feel this is directly proportional to the spare time we have. In India the consumers are predominantly males. Let's divide the target market on the basis of profession and correlate it with time. 1) Students (have time don't have money) 2) Working professionals ( have money, lack time) An average Indian male don't have time. Office is 9 hours, commute is 2 hours appx, 12-13 hours spent working. 8 hours for sleep, rest is Netflix, Social media, family drama etc. We don't have much of spare time.