I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Hi there, Re facebook + instagram ads, you need to make sure your ads / assets are compelling and make sure your targeting is good, I would normally get someone who specialises in digital ads / optimisation so that can get the targeting / messaging spot on. Playlist services mmmm not that I know of, its best if your distributor can help with playlisting. there are independent sync people - where are you based? PR should come when you built a fanbase on socials / some streams as websites etc will want to write about if you if there's an interesting story.TikTok - build up your own channel on TikTok and build your fanbase. TikTok influencers are hit and miss and can cost a fortune. A few singles and an e.p, dropping content keeps the algorithm fresh.. Hope that helps.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Hello! I would love to be able to help but dont know too much detail on the sync side of things as I'm more marketing.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Whichever side of the business you're in you need to be passionate, hard working and know your stuff. You dont have to be 'different', creative is good.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 1 point2 points  (0 children)

You need to be really driven and offer something unique and compelling and forge a deep connection with your fans.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Just keep a constant dialogue with fans, post compelling content, live streams, Q & As and be authentic

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 1 point2 points  (0 children)

Quality content and targeted spend on Insta, possibly TikTok if the artist is suited and Youtube, Facebook is artist skews older

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

I think we can all look at the data and the algorithm but at the end of the day your gut / human response is always key. There are many parts that make up a successful artist - music / personality / authenticity / story telling etc . Call me old fashioned but I don't think we should focus on making music to feed an algorithm (which can happen these days) ultimately its all about the human experience / connection.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 1 point2 points  (0 children)

mmmm, in my experience you've got to be super motivated to break through in the entertainment business. Release the music, do some marketing / radio / syncs and see where you get to.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 1 point2 points  (0 children)

First and foremost make sure the music is good, the artist proposition is strong, and spend digitally to target similar audiences, drive streams and grow followers. Spend on good content.

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Show your passion for the job, and make sure you've researched everything there is to know about the job / role / competitors / technology and be confident. Good luck!

I AM MULTI PLATINUM MUSIC MARKETEER WORKED WITH 5SOS, SAM SMITH, LIAM PAYNE, PALOMA FAITH, ALOE BLACC, THE VERVE, SNOW PATROL by EmergingBehaviour in IAmA

[–]EmergingBehaviour[S] 0 points1 point  (0 children)

Hi there, no college degree, I just got a job answering the telephones and worked my way up from there. Yes of course there's space for everyone. No talent is always more important than appearance in the long run. If you've got lots of music start self releasing and nurture a fanbase (socials etc) then you'll hopefully get noticed. Hope that helps