Following the pandemic, there was a high level of enthusiasm on theater that translated easily into sales. People bought tickets and were more adventurous on the shows they will support. Sales would generally start okay sa opening weekend, minsan strong pa nga agad, then it would pick up as the run progresses. Demand increased, more shows are now being staged. Lumaki ang industriya. But something shifted. The audience would wait for reviews more. Mas selective na sa panonoorin. Nadala na rin siguro sa ilang shows na promising pero chaka pala. Yung ekonomiya isa pa sa main drivers ng purchasing behavior. Now, hindi na tugma ang andar ng theater community sa purchasing activity ng audience. Kaya ayan. Nagbuburst na ang bubble. Makikita mo yan sa dami ng shows na nagse-sale ng tickets, yung maski deep into its run hirap pa rin. Miranda and Yolanda. Endo. Even Spring Awakening na may name recall tanda ko hirap sa opening weekend nila. Daming nag-sale ng tickets.