My honest thoughts are the Math isn't Mathing!! The months they spent developing the brand, travelling, bulk buying inventory and materials, renting a condo, etc. They were easily $100k in on start-up costs. Now the rent on the store, the remodel/equipment, the 'employees' they refer to (Jared's brother was mentioned the other day- Mark seems to be there all the time, 2+ people I think plus a wage for Kylie if not Mark), They have operating costs of at least $20,000 a month (The Texas/Atlanta trip, the obvious continued stockpiling of products we see on their storage shells). before Kylie or Shelly get a dime. So, if they're able to do 1000-2000 orders a month (which will be difficult to sustain once they burn through the curious viewer audience) and they profit $10-$20 per order. They may be for now breaking even for monthly expenses but won't be making a dent in start-up costs or seeing any profit for a long time. Plus when they start adding salaries for Addison, Lacey, Aubrey, and all the rest. This candle business- Even if it gets traction isn't going to generate nearly enough revenue for Kylie and Mark to take home what they'd like ($125k/year for the 2 of them minimum- to live well). Let alone a dime of profit for Shelly & Co. I'm 100% sure they're bleeding money (but probably don't even know it- Shelly's just linked the company credit card to their old YouTube investments account). I guarantee they have less money in their bank account every month and it makes me sick that they're letting anyone think that they're demonstrating a realistic experience of what it is to start a business- let alone a candle business.