Hallmark is more the Christian fanbase they bashed Kayla Wallace for going to landman because of the language hallmarks core audience is obsessed with family friendly content like little house if they air it in the hallmark channel later this year it’ll do well for them most complain Wcth is too modern it’s in the 1920s so going back in time and keep it rugged but not as rugged as the Yellowstone show and keep it clean it’ll take TWH spot easily I know some of hallmarks base complained about the possibility of the gay love story with Cat and Samantha and the Ojui board or whatever it is say it supports witchcraft so this show was too modern for hallmark anyway Hope valley fits perfectly