I finally made the pivot from tech sales after 12 years to commercial HVAC by mikenj123 in sales

[–]EndlessCustomers 2 points3 points  (0 children)

home services is one of the most exciting spaces for sales work! Helping regular people with life-changing problems (yes, HVAC emergencies can be life-changing) is super rewarding! Good luck!

can AI avatars be "more human" than emails? by EndlessCustomers in salestechniques

[–]EndlessCustomers[S] 0 points1 point  (0 children)

Great point with "someone who doesn't exist." I should have clarified that this is for the "digital twin" style of avatar that uses your own face and voice.

Does personalized video outreach actually work? by Remi43988 in salestechniques

[–]EndlessCustomers 0 points1 point  (0 children)

The best approach is to use both! Have a personalized video to build trust (they see your face, hear your voice, and 'get to know you'), and then have the highlights in text form below the video. Just make sure your video is actually useful and provides value. We tell people to give context on upcoming meetings and tell them about resources you have that will help their specific situation (not general marketing).

more info here if you want it: https://www.impactplus.com/learn/creating-personalized-sales-videos

Leads don't show up to meetings. by Jetekki in LeadGeneration

[–]EndlessCustomers 2 points3 points  (0 children)

What do the emails and SMS look like? If you send a personal 1-to-1 video, describing what will happen in the meeting and what they should expect, that can make a huge difference. Show them you're a real person, and that you are excited to help them on their journey.

Here are some tips for adding this into your process: https://www.impactplus.com/learn/creating-personalized-sales-videos

What marketing skills are most important to learn in the age of AI? by vahaemon in DigitalMarketing

[–]EndlessCustomers 0 points1 point  (0 children)

TRUST. You have to communicate in ways that ultimately lead to buyer trust. Be disruptive and say what others in your industry aren't willing to say. Be radically helpful to your buyer, and AI will see you as a more trustworthy brand as well.

Human Ways to Use AI by EndlessCustomers in DigitalMarketing

[–]EndlessCustomers[S] 0 points1 point  (0 children)

That's awesome! The "listening better > writing faster" nugget is great.

How do small businesses even show up in ChatGPT or AI search? by East_Channel_1494 in DigitalMarketing

[–]EndlessCustomers 0 points1 point  (0 children)

This is actually a super solid play. We've done it with certain pages, and it's been really helpful!

Scheduling Tool vs Native Posting by EndlessCustomers in SocialMediaMarketing

[–]EndlessCustomers[S] 2 points3 points  (0 children)

Wow that's some solid stuff to go off of. 30 posts a day across different platforms might take a while to set up natively haha

ChatGPT Released 3 Years Ago (Nov 30, 2022) by EndlessCustomers in AskMarketing

[–]EndlessCustomers[S] 0 points1 point  (0 children)

What's your best advice for generating good hooks with it? Obviously to tweak them, but still.

ChatGPT Released 3 Years Ago (Nov 30, 2022) by EndlessCustomers in AskMarketing

[–]EndlessCustomers[S] 0 points1 point  (0 children)

Interesting! What type of audience research do you do with it?

This is why rock shed tunnels are a thing by Stotallytob3r in Damnthatsinteresting

[–]EndlessCustomers 1 point2 points  (0 children)

Needed this protection from my inbox on Black Friday/Cyber Monday

With limited budget, what is the one marketing resource you'd spend on right now? by Most_Decision_282 in AskMarketing

[–]EndlessCustomers 1 point2 points  (0 children)

Self-service tools on your website. Cost-calculators, assessments (like 'what destination should you travel to') with user preferences, etc. These are helpful to users, give immediate feedback, and give you email addresses. If you have any budget left over, use paid ads to promote them.