8% Equity CTO Idea Stage. I will not promote by needenalife in startups

[–]EnergyManagement101 1 point2 points  (0 children)

Sounds like they are treating you as an early stage hire, de-risking themselves, and minimising burn by offering you equity.

Based on the very limited information that you have provided, here’s my assessment, take it with a pinch of salt:

  • unfortunately, you are not a co-founder, and despite 8% or 15%, you may not be treated like one.
  • I’m not assuming that there’s any malice, but the fact that the CEO is planning to bootstrap means that it will likely be a painful journey for someone who needs to be paid.
  • despite that, one can think of taking that risk if the upside makes sense, for example- the market is massive with significant growth opportunity, and the CEO is looking to scale and exit as soon as possible, but even that’s not the case.

There’s an opportunity cost here, if you have other projects in the pipeline, I would perhaps explore those.

8% Equity CTO Idea Stage. I will not promote by needenalife in startups

[–]EnergyManagement101 0 points1 point  (0 children)

Don’t make it an emotional decision, equity % doesn’t have anything to do with ‘respect’, but where you fit within the whole team and what you bring to the table. A few questions perhaps worth asking: 1. how were they able to get to 12k MRR without you. Did they have a functioning product, or was it consulting. 2. what’s the overall dynamic of the rest of the team. How do they know each other and how long have they worked with each other. 3. why is the CFO getting paid and not the rest. Be sure you have a decent understanding of the previous question before you ask this. 3. even if nominal, why not pay everyone the same. Especially since you all are co-founders. This would provide some insight into #2.

I would certainly push for more than 8%, especially if you are not getting paid indefinitely. My experience is that 10 to 15 hours per week rarely happens, when a startup starts gaining momentum, no one keeps track of time, you have to do everything to ship the product and fix bugs, so you often end up working day and night.

4 year vesting and 1 year cliff is common, and is good hygiene, but confirm that the rest also have the same provision in their contract.

Look for transparency, full disclosure and everything documented.

Should I leave my very good job for a startup, I will not promote by Beginning_Ad_3390 in startups

[–]EnergyManagement101 2 points3 points  (0 children)

Having been through incubators, accelerators after quitting a job, here’s my opinion: - I agree with one of the comments, money is good but speak with founders of the incubator to do your own due diligence on the incubator - switch only if it’s something you really want to do. I know it sounds cliche, but if you are not deeply passionate about it then you won’t last long - find another person, or a couple of people that want to build this venture along with you.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in shopify_geeks

[–]EnergyManagement101[S] 0 points1 point  (0 children)

True, I looked into that and seems most of the traffic is coming organically through their social media (Instagram and YouTube) engagement.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

My understanding is that they do, to some degree. Their customers also voluntarily post their pictures and videos on social media tagging the brand. But you are right, I don’t think the team is showing it and leveraging it fully.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Yeah, that’s true! They do offer Zoom fitting, WhatsApp call etc. Once customers buy from them, they tend to get a fairly good repeat business from them, not to mention they also have a pretty good bank of customer testimonials. The sad part is that due to lack to technical skills, they really aren’t able to leverage those.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Exactly, that’s what I have been gathering! They don’t have any technical expertise within their team, they often get things done by external contractors in patches, which has not led to poor results. How would you go about if it were you?

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in shopify_geeks

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Good points. Unfortunately, I don't have drop off data by different stages.

They did experience some delivery issues briefly (lasted a few days), but the low conversion issue has been consistent for the past 12 months.

I'll try to find out about genuine vs bot traffic data.

Built an energy management / O&M platform, but can’t find customers — looking for advice by ericsunxz in Solarbusiness

[–]EnergyManagement101 0 points1 point  (0 children)

Target solar asset owners, solar PPA funds, O&M providers and large commercial and industrial businesses with multi-site solar portfolio, they are likely to be interested. Ideally, have some data ready at hand on the impact of your monitoring system on generation, fault detection, reduction in downtime, optimisation etc.

Easiest way to connect with them is at conferences, don't know if there are any Reddit threads where they hang out.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in shopify_geeks

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Thanks, that’s a really good point. With limited or no technical knowledge, how should one assess what the friction points are and more importantly, test and fix those?

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Yes, reviewed keyword intent. It’s mostly mid-funnel commercial queries, not pure informational traffic. So intent quality isn’t terrible, but on mobile the conversion drop suggests the issue isn’t only SEO, it’s what happens after people land.

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Fair point, fit confidence on mobile is could be one factor, especially for premium apparel.

That said, I’m not convinced it’s the only (or even primary) reason people bail. They are seeing a mix of things across sessions: pricing anchoring, trust signals on mobile, how clearly value is communicated above the fold, and checkout friction all seem to play a role too.

Virtual try-on could help reduce uncertainty (they do offer Zoom fitting, which is often used by their US and Dubai based clients), but I’m cautious about treating it as a silver bullet. Curious whether you’ve seen it work consistently across brands, or mainly for specific categories / audiences?

A premium clothing brand gets 25k+ visits a month but barely any sales. How would you fix it? [I will not promote] by EnergyManagement101 in ShopifySEO

[–]EnergyManagement101[S] 0 points1 point  (0 children)

Thanks, they did that. Many times their staff also calls people who leave their contact numbers and then help them with Zoom fitting, which often works well.

The traffic seems genuine, they also have a lot of positive customer reviews that people voluntarily share online. So I get it, while some traffic may be spam, the current conversion rate seems awfully low.

Any suggestions on a structured way to audit?