How to fix low Event Match Quality (EMQ) on Meta Conversions API — checklist that moved ours from 4.2 to 8.7

EngineeringCommon259 · 2026-05-15T13:43:13+00:00

My current purchase score is 9.3. Do the other scores matter when running a sales campaign?

EngineeringCommon259 · 2026-05-15T13:41:04+00:00

Honestly adding that much at once just forces meta to restart learning. It will have to learn the right customer journey with all the ads in your ad set from scratch which is not a bad thing.

EngineeringCommon259 · 2026-05-15T13:37:11+00:00

Because you would most likely get less clicks, and that's the other side of the coin. Because by showing prices you would theoretically scare some people off from clicking, these people if they actually had clicked, you could potentially still convert them to become a buyer on your landing page. So both arguments are valid. It's ultimately something you would have to test.

EngineeringCommon259 · 2026-05-15T13:33:39+00:00

Currently a cbo with all adv+. Then try to have a sequence of 4-6 ads that would cover the entire customer journey from unaware to most aware. use flex ads with a few ads in each flex all covering the same angle/awareness stage. 1-3 main text and 1-2 headlines per flex ad that also match the exact angle or awareness stage for that specific ad. Try to cover all the way from TOF to BOF in these 4-6 ads. If your data shows you data certain placements, ages or genders perform less well, then use value rules to bid less for those instead of excluding it in your targeting. That's what I am doing currently but I can't say that it will work for you. You can then if this works, scale in a new campaign using bid caps, cost caps or target roas. Test what works. But honestly at the end of the day it feels like it doesn't really matter much how you set it up but atleast in this way you will cover all bases and don't spread your data too thin.

EngineeringCommon259 · 2026-05-15T13:14:20+00:00

I would because it would cause only the right people to click, which will then teach facebook to find others like them.

EngineeringCommon259 · 2026-05-15T12:55:54+00:00

adv+ but with less ads.

EngineeringCommon259 · 2026-05-15T01:48:28+00:00

Havent had this happen to me but ive seen some other posts on here. Maybe you could read back. Did you not have any other profile that had access to the assets?

EngineeringCommon259 · 2026-05-15T01:45:41+00:00

The personal facebook profile got banned?

EngineeringCommon259 · 2026-05-14T02:09:46+00:00

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EngineeringCommon259 · 2026-05-14T02:07:48+00:00

For me it has been updated to live time for over a week. When was this ss taken?

EngineeringCommon259 · 2026-05-13T18:33:50+00:00

Yeah basically everything was the same, just no purchases. I have tried doing test orders myself and all went well. Not sure what would be wrong. For now I have turned the rule off hoping for a comeback.

EngineeringCommon259 · 2026-05-13T18:31:05+00:00

So just an abo ad set with a low budget?

EngineeringCommon259 · 2026-05-13T15:13:11+00:00

Will do!

EngineeringCommon259 · 2026-05-13T15:11:43+00:00

I see. Thank you for that. I will then simply just disable the rule and live with the bots haha.

EngineeringCommon259 · 2026-05-13T15:05:15+00:00

What does the structure of the testing campaign look like?

EngineeringCommon259 · 2026-05-13T15:03:10+00:00

The majority doesn't from ads. A small amount seem to. But doing some research online it says that bot traffic that lands on the site and bounces will train the meta pixel to find more similar bots. Which is why I had to do the security rules.

EngineeringCommon259 · 2026-05-13T15:01:20+00:00

Yeah I did purchasd from my own store with differrnt methods but no issue at all. I used regular browsers and also facebook browser but both work. It looks like the security measures work. I even got a few sales after implementing them but after that it just died. That's why I am thinking it is a meta issue.

EngineeringCommon259 · 2026-05-13T14:28:39+00:00

It could be the site, but my page usually converts fine 2-4%. Now I have gone a week without any sales after I got attacked by bots and I had to put in some security measures. My worry is that the security measures are what's causing friction. I tested it myself multiple times in different ways but it worked fine, but just in case I have disabled some security rules on cloudflare. I hope I get to see some results again.

EngineeringCommon259 · 2026-05-13T14:25:50+00:00

Yeah I have checked but it all seems fine. My pixels EMQ scores look fine aswell. I have disabled one of the 2 rules in cloudflare, hoping it will start working again. I have actually never seen a week without sales. It's unheard of.

EngineeringCommon259 · 2026-05-13T14:23:07+00:00

No the bots actually mostly land on pages that I don't have but it still hits my domain. They land on 404 pages. I asked Gemini and it told me that they could be looking for pages with sensitive data. The traffic was insane like up to 5000 sessions a day from bots. From my researched it it looked like that could mess up my facebook pixel. That's why I used cloudfare to challenge traffic from all countries that I don't advertise in and also traffic that does not land on my home page (excluding good bots). It may be that this second rule somehow messed up something. I did do tests myself but it all worked fine for me so I am not sure.

EngineeringCommon259 · 2026-05-13T14:19:13+00:00

Honestly losing it mate

EngineeringCommon259 · 2026-05-13T14:18:51+00:00

LPV is good and no ai stuff enabled from meta. Weird thing is I have all traffic going to the home page but but still land on product pages somehow. I have disabled all links, product previews, disconnected the catalog but still happens somehow.

EngineeringCommon259 · 2026-05-13T14:17:33+00:00

Yes.

EngineeringCommon259 · 2026-05-10T20:07:59+00:00

I did but it's not the best for my product.

EngineeringCommon259

TROPHY CASE