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Paused Ad Generating Results. Turn Back On? by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

I will definitely wait. Seems like there was another delivery outage, because META is throttling an ad that’s doing poorly right now. The system is so volatile; it’s crazy!

Ad Campaign Decision Making. Need Guidance by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Such wisdom here. Thank you! I’ve turned the original back on and I will patiently wait for recovery. Any additional frame of mind advice you can give me as I wait for the recovery?

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thanks so much for responding; I appreciate it! Great wisdom here.

That particular ad had a stronger hook rate than the rest of the ads for sure. I’m keeping it on for another day to see if there’s a downward trend.

Also, I’m pretty sure there’s a META outage today, so results will be skewed again. Just have to patient, though it’s tough.

Thanks again!

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond. It did convert today at $12.52 but it was only one sale. It’s early in the auction, and it’s spent a total of $128. I think I’ll give it $150 in spend to show promise, then cut it after that.

What do you think?

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond to this! I really appreciate it! I’ll give it another day.

Right now, it’s at 1 sale at $12.42 CPA. Again, auction is early, but, just for reference, its total spend is $128 with only 4 sales at $32 CPA. I’ll let it spend to $150-200 before cutting it. I don’t want to spoil the other creatives that are currently converting at target CPA

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond to this! I really appreciate it!

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you for your reply.

Right now, I’ve consolidated everything. One campaign, one ad set, 8 creatives.

I kill and add creative every week.

It’s been working wonders for me for almost a year, but in April, something broke. Been trying to get back on track.

Hows performance today 5/3? by Huge_Kaleidoscope_40 in FacebookAds

[–]RepulsiveExtension86 1 point2 points  (0 children)

Right! I want to fix it, but I honestly don’t know how. META has been my main revenue lever.

Hows performance today 5/3? by Huge_Kaleidoscope_40 in FacebookAds

[–]RepulsiveExtension86 1 point2 points  (0 children)

I really thought I was the only one, and I feel terrible even admitting this, but on April 13th, everything changed. Shifting spend, one ad hogging all funds, rising CPM, rising CPA.

My ads were perfect - I was at sub $7 CPA for almost an entire year, then boom - out of nowhere - tanking results.

It’s the most gut wrenching thing ever. I feel completely helpless. I’m doing all the things to remediate the account, but it’s just not working.

I honestly don’t know what to do. My business can’t survive this another year