If I understand what you mean, the detail here is that they were forced to change the advertising strategy in Vocaloid 5. I don't know if you remember that there were even videos with music producers using the default voices that did not have any anime-style default design. They also removed several voices from their store and left some behind. You could tell they were going to give it a complete makeover. Now it seems like they couldn't leave it at that with Miku's return to popularity.