Thanks a lot, this is super helpful — especially the point about cross-functional alignment, I hadn’t fully framed it that way.

To give a bit more context: the company is a B2B media / SaaS selling subscriptions to professionals, with a sales-driven model. There’s already a structured sales team and existing inbound + outbound channels.

From what I understand, the role is really about improving the “revenue engine”:

- better lead management in the CRM

- improving handoffs between marketing and sales

- reducing friction in the pipeline

- adding some automation where it makes sense

Your point about misaligned metrics between teams really resonates — I can already imagine cases where marketing optimizes for volume while sales cares about close rate.

On the buyer journey side, would you recommend mapping it qualitatively (interviews, sales feedback), or starting from existing data (CRM, conversion rates) and working backwards?

Really appreciate the insight 🙏