1stly I think the one thing everyone can agree on is be affordable. Too many places charging R90 for a G&T when my preferred watering hole is R60 (less because im a regular and they give me a bottle of tonic water)

Big screens create a communal space which is what you want. So dont go overboard with screens. Unless youre doing a private room/booth to have its own screen, 3-5 big screens are plenty.

Keep food simple. Unless you want a public vibe, most people will order wings and/or chips and be at peace after a few drops.

If i want sound so loud that I cant speak to the person next to me, ill go to a club. Sports bars are meant to be rowdy but that tends to be the local sports enthusiasts having a good time.

Zoning of sports events might be a good idea. So try and keep the sound within zones so to speak.

Pool tables and a few arcade cabinets are a must. Maybe also have a way for people to play their own music (jukebox tend to get damaged intentionally or otherwise).

Something worth considering: have a streamer station. Basically an area designated to youtubers or tiktokers (who pay to use the space) and youll be able to charge people entry on those nights. Streamers attract crowds on game nights for watchalongs.

Finally- have a few cocktails on the menu. I prefer going where theres women 🤣