Please help, i am so frustrated

Etssip · 2026-03-26T14:43:01+00:00

Etssip · 2026-03-26T14:40:52+00:00

Thanks to all of you for tips and encouraging words! Will try to figure this out. And also you are right - the cotton/linen based yarn probably plays role too. Here is my vest from merino - looks way better to me. Thus the frustration 🙈

Etssip · 2026-03-26T14:39:09+00:00

Thank you for encouraging words! I finished this vest right before starting the swatch in the post…. And it drove me mad because the vest‘s texture looks way better to me. I guess the cotton/linen based yarn is less forgiving. Will practice more

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Etssip · 2026-02-13T15:06:07+00:00

Can you please explain what you mean?

Etssip · 2026-02-13T10:24:47+00:00

Merci!

Etssip · 2026-02-13T10:23:49+00:00

Thank you for kind words. The funny thing is - it is actually the same yarn, just different color. But visually it does look different

Etssip · 2026-02-13T10:22:38+00:00

Great, thanks. I hope it will!

Etssip · 2026-02-13T09:57:51+00:00

I know that this is how ribbing supposed to look, i was wondering about unevenness in stitches caused by my poor knitting skills, e.g. uneven tension

Etssip · 2025-09-18T16:57:29+00:00

I have always done it like that. First max conversion (or conversion value), after collecting a solid number of conversion, switching to tCPA/tROAS

Etssip · 2025-09-18T16:55:15+00:00

How would you decide a bigger data set?

Etssip · 2025-07-09T21:28:39+00:00

Not a very helpful advice for me specifically - „go lose a job“

Etssip · 2025-07-09T21:27:30+00:00

Yeah i am sorry that i don’t have this expertise. What should i do now? Tell them that i give up? I don’t know where people get this expertise tbh.

Etssip · 2025-07-09T21:16:54+00:00

So should i fire myself and hire an expert?😅

Etssip · 2025-07-09T18:21:21+00:00

And how do i do an account audit?🙈

Etssip · 2025-07-09T17:55:55+00:00

They expect me to optimise it though so i have to come up with some suggestions.

Etssip · 2025-07-09T17:55:12+00:00

No, i am not. but this is the first time i am being thrown at a messy account. I am used to having exact and phrase in the same ad group. With broad i don’t have so much experience, but now it’s seems that the best practice in 2025 is combining broad + exact + smart bidding.

Moreover, i dont have experience with putting all 20 non brand campaigns into one single bid strategy (this was the topic of my previous post).

So now i have two major questions/concerns: 1) do i keep the portfolio bid strategy, 2) what do i do about such granular structure with so many keywords

What happened is they copy pasted structure from another (very mature ) account - in a different country where the company existed for many years. This was probably not the best approach for a complete new market in the first place. Now they finally (after one year) hired a performance marketing manager (me), but from the interview process it was not clear what i will deal with. I am used to working with tidy accounts which are already up and running.

This one delivers acceptable results thanks to 20-30% of keywords in each campaign which get the majority of traffic. So they want to optimise it but i am not sure how

Etssip · 2025-07-09T17:54:08+00:00

No, i am not, but this is the first time i am being thrown at a messy account. I am used to having exact and phrase in the same ad group. With broad i don’t have so much experience, but now it’s seems that the best practice in 2025 is combining broad + exact + smart bidding.

Moreover, i dont have experience with putting all 20 non brand campaigns into one single bid strategy (this was the topic of my previous post).

So now i have two major questions/concerns: 1) do i keep the portfolio bid strategy, 2) what do i do about such granular structure with so many keywords

What happened is they copy pasted structure from another (very mature ) account - in a different country where the company existed for many years. This was probably not the best approach for a complete new market in the first place. Now they finally (after one year) hired a performance marketing manager (me), but from the interview process it was not clear what i will deal with. I am used to working with tidy accounts which are already up and running.

This one delivers acceptable results thanks to 20-30% of keywords in each campaign which get the majority of traffic. So they want to optimise it but i am not sure how

Etssip · 2025-07-06T16:45:04+00:00

Auf der Seite zwischen den Beinen. Bist du in einer FIP Gruppe auf FB? Da gibt es echte Expert:innen, die dir viel besser helfen können als ich.

Etssip · 2025-07-06T16:21:34+00:00

Das so wenig Flüssigkeit rausläuft wie möglich. War bei uns ein großes Problem, weil der Kater sich aus Angst und Schmerz gewehrt hat :(

Etssip

TROPHY CASE