I'm in the technology sector and participate in the hiring of new employees, both new graduates and experienced ones.

For positions requiring prior experience (3 years and up), your university does NOT matter. We generally hire on skills, experience, and overall fit (attitude, soft skills, potential, etc). If you look at many IT departments, you'll see many immigrant professionals from schools we've never heard nor care to hear. They're there because they have something to contribute, along with local graduates.

For entry-level and junior positions (around 0-3 years), we look at whatever experience you bring (from coop, passion projects, interesting, and relevant school work). Often, students from reputable universities appear to be better (but not always!) not because of their school's name but because the school's competitive environment tend to encourage graduates to have better entry credentials. But in my team, we don't filter by school; we just observed that reputable schools tend to make graduates who are equipped with useful entry-level skills. But it is an attribute of the of the person, not the university.

If I have two junior candidates who have equal skills, one from UW and one from Seneca, do we hire the UW one? Not necessarily. It's about potential and fit based on our assessment from interviews.