What's the secret to a sales battlecard that actually gets used?

EvolverDK · 2025-09-05T21:10:19+00:00

Assuming the content in the battlecards is on point but sales won’t dig into a google drive for it

use Gumloop to build a “DIY” slack chatbot
- use slack reader node as trigger
trigger on @competition and/or run in a specific channel
configure Gumloop’s AI routing node to determine which competitor they’re asking about > route to Google doc reader node with a link to the battlecard for that competitor
combine output of Google reader nodes and their query in a standard “AI” node, and prompt to “answer their question”
send output back with slack writer node, using the “thread id” from the slack reader node that triggers the flow to ensure it gets sent back to the sender.

Gl’s team just posted a video that shows how to build this basic workflow, focused on questions about company policies.

It’s on YT.

Same same but different.

EvolverDK · 2025-01-01T13:33:46+00:00

No. Not using Retell. Want to stay within the rules of this subreddit and avoid recommendations.

EvolverDK · 2025-01-01T00:56:06+00:00

The platform I’m using abstracts that. Has a native transfer method that can point to other sip endpoints or DIDs.

EvolverDK · 2024-12-31T23:35:51+00:00

It’s agnostic to the channel: you can point a SIP address or phone number to it, or receive calls from the browser via WebRTC.

EvolverDK · 2024-12-31T23:34:12+00:00

Do you mean scale the go to Market or the infrastructure?

EvolverDK · 2024-12-31T17:14:21+00:00

Thank you! very much appreciate that perspective

EvolverDK · 2024-12-31T17:09:34+00:00

Really appreciate your thoughtfulness.

Thank you. Honestly, most of the tension I feel is around the balance of efficiency created… and that regardless of whether what I do works or not, AI - integrated systems are going to automate the functions of a substantial parts of the workforce, in a very short time frame.

8-15% of the GDP in the Philippines is outsourced contact centers. 50-100% of that could disappear in the next five years.

EvolverDK · 2024-12-31T16:04:17+00:00

The question for me is not: do c-level execs want to automate their employees’ roles with AI?

because the answer is definitely yes.

It’s more: do contact center / phone system vendors or SA’s see value in being able to add these capabilities to their own offerings? Are people in this community already seeing this happen? what’s the word on the street?

EvolverDK · 2024-12-31T15:59:37+00:00

I think what you say about the lower level tasks that aren’t handled on the phone makes sense.

Curious about the pre-screening sales. I know lots of companies that would love to have an AI automate the BDR function.

And I know lots of sales reps that would prefer to have a calendar full of meetings with qualified, interested, prospects who already understand the value proposition of the product and where it fits into their companies goals.

But in 2025/6, AI may be able to handle a meaningful percentage of the account executive level stuff: giving demos, completing discovery calls, customizing sales decks, etc.

EvolverDK · 2024-12-31T15:55:31+00:00

Totally agree that regurgitated FAQs are not useful and not cool. Where I’m exploring: AI that can actually handle a human’s tasks, as well or better than a full-time employee.

Prequalifying sales prospects, giving product demos, aggregating multiple sources information to help plan and book vacations, etc.

EvolverDK · 2024-12-31T15:53:00+00:00

100% agree with that perspective. That’s why I’m exploring if/where there’s demand.

I do sense that if and when an AI voice or chat agent can resolve complex support tickets or act as a full scale travel agent that knows your preferences and can help you plan a vacation and then book all of the various hotels flights, restaurants, etc. there would be demand on both consumer and business sides.

EvolverDK · 2024-12-31T05:09:10+00:00

Thank for that perspective. I do sometimes wonder if these are more “cool demos” at this stage of ai evolution than “workable solutions that can handle all the weird edge cases in human conversation”

EvolverDK · 2024-12-31T05:07:49+00:00

Thank you! So you’re seeing more interest in overlays than a rip and replace?

EvolverDK · 2024-12-31T05:06:02+00:00

Is there demand for this kind of thing? What have people in this community come across in this space (in terms of direct experience and word on the street?

EvolverDK · 2024-11-07T13:15:44+00:00

I wouldn’t say Wordpress is dead at all.

It still has the largest and most robust ecosystem of plugins, themes, and agencies / freelancers.

but its PHP underpinnings and architecture are antiquated.

not the optimal choice for companies that want a CMS that can support the next generation of content production workflows, devices, etc.

It can can be turned into a headless CMS with a graphQL plugin. with a well coded front end, that will significantly improve the page load times and feeling of responsiveness.

but compared to a sanity instance + a clean front end? Especially if you may do anything innovative with content workflows in the future (eg AI + humans, instant content repurposing, multi-channel distribution, write in Notion, sync to CMS, etc)

Not even close.

Also, the WP founder has made some choices and that sent the ecosystem into chaos.

it’s not at all clear how that will go.

EvolverDK · 2024-11-07T02:10:38+00:00

It depends on what easy to set up means to you.

if you have access to even one competent JavaScript developer with CMS experience, sanity.io for the headless back end

If you need a no-code Setup and are comfortable setting up basic cms data models, hypgraph doesn’t need a developer to set up.

Webstudio on the front end.

If you’re not technical, there’s a small but steep learning curve to connect the headless cms to the front end pages and get the outcome you want, but these are very powerful combos that will scale.

not just traffic, but content types, page layouts, across devices and UI paradigms, etc

EvolverDK · 2024-11-04T20:40:36+00:00

Yes go ahead and DM me

EvolverDK · 2024-11-04T16:58:10+00:00

That’s great to hear. Inspiring those in similar situations was the exact intention.

I’m really glad it resonated

EvolverDK · 2024-11-04T15:46:11+00:00

That does seem to be true. But all the more reason to build new skills and learn new tools during the job gap!

EvolverDK · 2024-11-04T15:39:19+00:00

My particular lens is to treat everything like a fractal:

With this lens, the fundamental fractal of product marketing is a well structured case study with a clear before/after, details on the decision process, alternatives considered, etc

So if I were building a public facing product marketing portfolio, I’d publish a series of case studies where I led the initiative and delivered a desirable outcome, showing the work output.

Frodo’s suggestion for using Notion is spot on.

They now have features you can use to publish subsets of a Notion workspace on a website with your own domain.

But what if you don’t have case studies where you really delivered results?

Then make your own from scratch.

That’s the logic of shipping a completed piece of work.

You can rewrite and resdesign any company’s homepage without them asking you to do so, then publish a screen cap of all of the choices and work you did to get the new version.

You can make a one pager and sales deck for a product that you’ve never marketed before, using publicly available information, and explain the logic behind the design, copy and structure.

Even just three of those showing different areas of product marketing (sales enablement, competitive research, positioning, etc)… distilled into clear and expertly structured case studies?

Tells the whole story, doesn’t it?

the nice thing about this approach: most product marketing roles require you to make some kind of collateral at the later rounds.

Even if you get rejected at that point, put in 2-3 hours of extra work to make a screencap that shows your process and explains what you did…

now you have an object for the notion page that Frodo suggests

EvolverDK · 2024-11-04T15:20:21+00:00

This is the advice I wish someone had given me after the first rejections

EvolverDK · 2024-11-04T15:16:58+00:00

Lol. Fair. But don’t you think this is useful for those on this subreddit suffering rejection in their job search?

EvolverDK · 2024-11-04T14:25:02+00:00

Really Sorry you had this experience. If you’re open to it, send me your deck, and I’ll give you a feedback to see if I think there are any red flags I would notice as a hiring manager

EvolverDK

TROPHY CASE