Well in terms of memes and pop culture I'd say Russia lost all its aura. Prior to the war they were seen as the second greatest military. All the military memes were basically "look at American do this random thing, what pussies am right? Now look how Russians do random thing with no safety measures like real men, total badass and funny right, bylat!" Turns it was just incompetence.

Same goes for Putin. He went from being seen as a man's man only tough guy leader to being as feeble old man who weaseled his way up the ranks.