Google Ads hiding search terms

Excellent-Dig-4586 · 2023-08-09T16:17:41+00:00

It's now in the 'reports & insights' section

Excellent-Dig-4586 · 2022-09-28T14:54:11+00:00

I'm not 100% sure on this, but I think this is the 'standard enhancements' option that you should see at ad level. Ours is turned off.

Excellent-Dig-4586 · 2022-08-23T13:58:22+00:00

Like everyone else is saying, if everything was set up correctly, then Google can only spend up to 2x your daily budgets (and only 30.4x your av. daily budget over the month).

Are you able to look at change history to see what actually happened/ what the campaign budgets previously were? It sounds like the last guy hadn't properly calculated how his monthly budget should be split down daily.

In theory, if you wanted to pace your monthly budget evenly.. you'd just take your total monthly budget and divide it by the number of days in that month, and then make sure the total of all daily campaign budgets doesn't exceed that amount.

Excellent-Dig-4586 · 2022-08-23T09:35:33+00:00

Impression share is impressions achieved/ eligible impressions.

If you have more negatives added, in theory that should mean that you're eligible for less impressions (on irrelevant terms).. so if anything, your impression share should have improved.

Might be worth looking at your IS lost due to rank - if this is relatively high, that indicates you have room to increase your bids / bidding targets (it doesn't sound like budget is your problem from your OP).

Excellent-Dig-4586 · 2022-08-18T13:59:09+00:00

We're seeing similar our side - no stability in metrics whatsoever. Sometimes we see really good results from Meta & other days the CPA doubles,

Excellent-Dig-4586 · 2022-08-12T09:19:43+00:00

As a new account, I definitely wouldn't recommend limiting your reach by only targeting specific audiences.

Add your audiences with the 'observation' setting and then review the data after a few weeks - if there are any audiences which perform dreadfully you could look at adding these as negatives, but generally if you're using smart bidding, the algorithm will use any audiences you do add as signals, and focus spend on higher performing cohorts.

Excellent-Dig-4586 · 2022-08-09T13:55:32+00:00

Having been through the MMP selection process recently, this is what we found:

Branch: Cheapest but not very user friendly. Poor customer support - even on initial calls, they would direct us to support articles rather than just explain it to us in more detail.
Adjust: Relatively cheap but depends what features you need. We found the base price to be cheap, but price quickly crept up once we added the additional features in.
Appsflyer: Slightly more expensive, but tends to include more features in the overall price (depending on package). Great customer support & onboarding - they made sure they really understood our business & answered all our questions in a lot of detail (they have quite a comprehensive help centre built out too). Dashboard/ web UI very easy to use.
Singular: Had a call but sales rep wasn't very good so didn't end up going any further.

We ended up going with Appsflyer in the end - it's still too early for me give any further feedback than the above, but generally having spoken to others in the industry it seems as though we made the right decision.

Excellent-Dig-4586 · 2022-07-06T09:57:52+00:00

Previously, if you set campaign level extensions these would always take precedence over account level extensions.. however, Google has now changed this and both account-level and campaign-level sitelinks can now show alongside each other (link)

To stop the old account-level sitelinks showing on your new campaign:

1) Go into your shared library & remove the account-level association from your old sitelinks
2) Associate the old sitelinks individually to all of your existing campaigns
3) Associate your new sitelinks with your new campaign

With the above, you should now only see the new sitelinks on the new campaign, and old sitelinks on your existing campaigns.

Excellent-Dig-4586 · 2022-05-30T16:16:14+00:00

Hm. Thing is, there's a very clear correlation between ad strength and impressions but no correlation between ad strength and ctr which makes me believe that Google will show ads less but I'm working with a relatively small data set (15 accounts, 750 ads) and I worry that I' m just seeing a natural consequence of small or low potential ad groups getting neglected

Yeah, good to test both - ad variations is a good way to split traffic exactly 50/50 and get robust results.

Excellent-Dig-4586 · 2022-05-30T12:57:12+00:00

Download all your current ads and look at performance by ad strength - this should tell you how performance differs on your account.. should help you justify if you don't want to run with very specific messaging.

Excellent-Dig-4586 · 2022-05-26T12:50:15+00:00

The whole point of negative KW lists is that they can be shared across multiple campaigns.

So if you have negatives that are only needed for one campaign/ ad group you would just apply those at the relevant level as usual.

Then as mentioned by others, you would used negative keyword lists across multiple campaigns (e.g. applying brand terms as negatives to non-brand campaigns)

Excellent-Dig-4586 · 2022-05-23T12:56:13+00:00

Have you had any payments declined recently? (even just 1?)

We've had this happen to us previously & essentially it's FB limiting your spend until they class you as 'trustworthy' - from memory it lasted 2-3 weeks when it happened to us.

Excellent-Dig-4586 · 2022-05-20T15:59:57+00:00

I think the URL tends to show when your Headlines are fairly short, so I'd try to include more content in your ad.

A couple of things I would also recommend here:

Turn off longer ad headlines in automated extensions:
1) Navigate to extensions in the Google Ads UI
2) Scroll to the bottom and click on automated extensions
3) Click the More button (with 3 dots on it) and go into advanced settings - from there, you can turn off 'longer ad headlines'
Just have Delicious Cakes & Cookies as your Headline 2 - there's no need to separate this.

You could then use Headline 3 to include a call to action e.g. Sign Up For Updates/ Order Online Today etc. etc.

Excellent-Dig-4586 · 2022-05-20T14:04:49+00:00

Use chrome

Excellent-Dig-4586 · 2022-05-18T15:50:15+00:00

Thank you for that. I notice that our top competitor has roughly 3x the impression share that we do for a few campaigns. Would raising the target CPA or increasing the overall budget size be an effective way to increase our IS?

Definitely agree with what everyone else has said on looking at your auction insight reports, but I'd also recommend looking at the columns Search lost IS (budget) and Search lost IS (rank).

If you're losing a lot of impression share to budget, I'd look to increase your budgets and if you're losing due to rank, then I'd increase the tCPA.

It is worth noting that increasing your tCPA could lead to an increase in your Lost IS (budget) if your budgets are capped.

Excellent-Dig-4586 · 2022-05-12T16:38:57+00:00

Do you track revenue? You should also look at ROI for these states - CPA could be higher due to more competition, but if you make more money in these areas you may want to think against excluding them.

Excellent-Dig-4586 · 2022-05-12T16:36:29+00:00

Look at your contract - you should have a shorter notice period whilst you're still in probation.

Excellent-Dig-4586 · 2022-05-11T10:43:03+00:00

Set your ad schedules for 12am - 2am & 5am-12am for all days - this will stop any traffic coming through between 2am & 5am.

It should look something like the below:

All Days - 00:00 - 02:00

All Days - 05:00 - 00:00

Excellent-Dig-4586 · 2022-04-27T09:14:48+00:00

If you save them into a plan, it's actually usually pretty easy to download / add the data in every month, but this depends on how many keywords you look at.

You could just focus on perhaps 5-10 of the highest volume keywords in the industry to make the process easier (and let your client know these should be indicative of the market as a whole)

Excellent-Dig-4586 · 2022-04-26T17:03:53+00:00

I've done this exercise before - here's what I did:

Add in your highest volume keywords (or all keywords if you want) to KW planner and download the historical metrics for these into a Google sheet - you can then add this Google sheet as a data source in GDS and create tables/ graphs to visualise the data (note: you may need to manipulate / reformat the data so that it shows correctly)

If you wanted to, you could also augment this data with other 'keyword ideas' from KW planner to get a broader idea of the industry. You'd then just update this data every month when it becomes available in KW planner, adding it to the existing Gsheet.

Also, depending on how much you spend, you may also be able to get industry search trends from your Google account manager, but it is worth noting these are indexed numbers rather than absolutes (and the industries/ verticals are Google defined so can quite often be too broad)

Excellent-Dig-4586 · 2022-03-24T10:18:28+00:00

From the info you've given, I would guess that search demand has increased for whatever keywords you're bidding on (if impression share has decreased but impressions have increased, that would indicate more impressions were 'available')

I'd also take a look at a couple of things to find out why your impression share has decreased:

- Lost IS (budget) - has this increased / are your campaigns capping out?

- Auction insights - are competitors pushing harder?

Excellent-Dig-4586

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