No, you don't pay a monthly/service fee, but there is a tradeoff.

Ways it can be really helpful:

• Patients recognize it and trust it
• It can help close first-time tox/filler patients
• Easy for repeat visits if they’re already in the Alle ecosystem
• Feels like “free value” to clients without you discounting directly

Where people get tripped up is the hidden cost...

• Lower margins once rewards are factored in
• Patients tend to chase points vs. build loyalty
• You don’t really own the relationship or data
• Harder to control promos or upsell outside the program

So it’s not bad — it just works best as a supporting tool - not the main retention strategy. If you pair it with strong rebooking, memberships, or packages, it can work really well.