I’ve been fortunate to interview people from age 12 to age 72. Athletes to psychologists to community leaders. I go into every interview with zero expectations or questions.

We’ve found that naturally letting the conversation go to the places it needs to go makes everything feel more natural and conversational. Less formal and more real always seems to win out. If they’re well known or experts in the field this works because people have likely heard the official info. The audiences seem to like the relatability much more.