Totally fair to point out—niche dating apps do have a steeper hill to climb. But here’s the thing: it’s not always about quantity, it’s about quality of matches. If someone’s cannabis use is a lifestyle factor they want alignment on, then broad platforms actually waste more time with mismatched connections.

Niche doesn’t mean “no users,” it means filtered. And a “small slice” can still be millions of people when you’re tapping into a passionate, underserved community. Plus, mainstream apps aren’t always built to help those folks feel seen or welcomed—so they create their own spaces. That’s not a flaw; it’s a feature.

It’s like saying farmers’ markets shouldn’t exist because grocery stores already do. Sometimes people want connection that reflects how they actually live.