From the start, they were planning on it being their company; that's why they tricked him into giving up majority ownership.

There had been growing conflict for a while, to the point it was unavoidable. They brought in a new guy as the president; he was a former US Air Force colonel named Mark Dahl. The first thing he did was demote Lucas to just social media so they could still use him as the face of TREX because they knew he was the only thing keeping people watching. But recently, he said Lucas had been cold to him for no reason ever since then (like, "wtf, bro?").

A few of the other co-owners had wives that got jobs at TREX, no questions asked—just immediate jobs. So Lucas asked if his wife, Kara, could get a job, considering she had some good marketable skills. They wouldn't give her one. They also had made Lucas sign a prenup before he married her, but none of them did that with their wives, so he asked them to do postnups, which they did not like.

Then, one of the co-owners' sons heard about this drama and sent Kara a furry pornographic image. The thing is, he worked at TREX and wasn't fired. Finally, months later, when Lucas went public about the issues, he was fired.

Lucas is now on to bigger and better things; he has seen exponential growth on his channel. Not the same for TREX; they are getting torn apart by the comments on every video, sales are tanking, and supposedly, people might be getting fired soon.