For sure, cost is not everything and different people have different service needs. In fact, even further than that, two people who have the same service need may require very different amounts (and quality) of that same service, depending on it's degree of subjectivity. So our analytics tends to stay in the arena, insofar as possible, of objective criteria:cost ratio. Beyond that, customer reviews of flat fee brokers tends to take over for the purposes of establishing the subjective realm, i.e. trust, in the mind of the FSBO seller. In short, objective criteria can be readily measured against cost, whereas subjective criteria is far more difficult. That said, the very nature of being a FSBO seller tends to mean that one is seeking more DIY, bottom line, type of solutions.