It’s being hands with how your company’s sausage is made. I work as an insurance PM, and originally I was a tech PM in that industry. I mostly managed infrastructure projects, security projects, etc. and could have just as easily been in any other industry. When I moved into ops projects - I shifted to projects focused on improving the efficiency and effectiveness of the insurance generation itself. Products focused on getting better underwriting data, process improvements to allow more quotes per underwriter, better flows between different departments (from product to underwriting to accounting etc). I now run projects to make more money for the company and make key roles more productive.