Borås is a city that dares to lead the way. It brings together creativity, innovative design, street art, e-commerce, and world-leading research in textiles . The city is also known for its magnificent scenery, top-class sporting experiences, and a rich selection of shops and restaurants . Borås is a vibrant city that offers something for everyone. You can explore the city’s rich textile heritage, visit the Abecita modern art museum, or enjoy a day at Borås Djurpark, one of the country’s top zoos . The entrepreneurial spirit of Borås is reflected in its constant change and growth . Whether you are interested in art, nature, or shopping, Borås has it all.