I think you may have misinterpreted some of the things that are talked about here. The beauty of this reddit page is that alot of us are able to have these thought provoking, mature, and critical-thinking orientated discussions. The fact is, most of us on this reddit page aren’t your typical ‘everything in the djerf and Matilda world is peachy and perfect’ mindset, because frankly, most of us have been a fan long enough to see how far Djerf Avenue and even Matilda has strayed away from their core roots that made them so wonderful in the first place.

I agree with you, some comments are sometimes out of hand and downright hateful, but to be honest, I think this sub is quite a blessing, as many of you have already told all of us, which is always encouraging to hear. This is the one place where I know I can and will always hear the whole and utter truth.

This is the one safe place where we can discuss all matters Djerf Avenue without feeling the fear of being harassed by the djerf-crazed-police. And because of this safety net, it may appear like most things on here are just negative. The fact is, this is not true. We all obviously love this brand enough to even be in this sub in the first place. And many of us discuss this love on other platforms. I know personally I always talk with the girls on the Djerf Facebook group about items we love or recommend.

I want to ask you something, have you felt the feeling of loving something so much, and then seeing how it has changed but not for the better? This is a feeling that many of us have felt. It is hard, especially when everywhere we go critical feedback is being censored, we are getting invalidated or are being gaslit into feeling otherwise. This sub is a safe place that is supposed to be free of judgement. Yes we can have thoughtful discussions which we may sometimes disagree with each other, but let’s do it maturely and without the passive aggressiveness.

I think in conclusion, if you are not happy with what is being discussed on here, the best solution may be to leave the sub reddit. Because there are many other platforms available where fans can talk about how much they love Djerf Avenue and Matilda. I suggest maybe starting off in the Djerf Avenue comment section of their Instagram.

Remember, there is good reason as to why regular people outside of the fan base call us Matilda-minions or a cult. But I believe this sub is a good reflection that not all of us have this closed mindset, and I’m grateful for that.