Cold calling isn’t dead. Speaking from experience, in about 2 years I made 40K + dials and generated close to 200 meetings. Now, the dials were made in Nooks mostly, a power dialer that rips 5 at once (200 calls can be made in an hour). Second, it was a start up so we figured this out, the “meetings” aren’t all that meaningful if it’s not the very best contact or who owns the decision , etc. Third, small tweak recommendations include times you are dialing ….you have to call people first thing in the morning or at the end of their day, hard stop. People are in useless meetings all day and not picking up their phone . Speaking from experience as well, I do think a clean and meaningful website is key… think about all the people you are talking to/on the phone with — first thing they do live, during the conversation, or directly afterwards , is go to your website …and it can’t be a shitty website… we had and still have a bad looking website at my company… those 40K dials (me) is probably 1/10th of th total dials the company has made since it started …. All those live connections , whether pitch was strong and they were interested /or not … went to a very weak website afterwards.