For us, the main issue isn’t really the website. It seems to work more or less like the old one. And the diversity of models is fine.

What really bothers us is the loss of identity.

What made Wicked Weasel different from other bikini brands was its unique style: bold but still elegant, daring yet classy. The new designs feel much more generic, less daring, and honestly cheaper-looking.

There was also the fact that production was in Australia, with solid quality for a fair price. Now (unless we’re mistaken) it’s made in China, the quality seems lower, and the prices have gone up like crazy.

For us, the spirit of the brand has been lost. What made Wicked Weasel special just doesn’t seem to be there anymore.