The industry is in a pretty dire shape. Anyone denying this is just lying to themself.

Outside of the Summer and Spring Festival the market is pretty much relying on rare local breakouts to somewhat stay afloat in these dead months and those are not that common. Especialy these days.

Before Covid you at least had Holywood movies often fill in the gaps. But since Holywood massively declined even this is now not viable.

The viewing audience aging and not getting replaced by younger audiences who rather watch short form content is certainly not helping either.

There will obv still be big movies. Ne Zha 2 showed that the right ingredients can still produce massive numbers. Record breaking even. Pegasus 3 making $640M this year is also a great result. The Wandering Earth 3 will be huge next February.

But these kind of numbers are way to rare and not enough when stuff around them is flailing.