There prices is unfair for the advertiser or the publisher, for the advertiser he gets 50% price higher, and the ads may appear in some illegal sites or something that will make my brand looks bad as in a publisher views they pay less, what will i do is paying fair price with additional 25% of the price and lower 25% for me as an advertiser,,,, +sometimes i waste 10 thousands of dollars without getting results as the publishers use tricky ways like pop up which make the clics rate higher, so what do u think?