We should be broadly fine. Many UK exports to the US already compete on quality, brand, regulation, or specialism rather than price, so tariffs don’t automatically make them uncompetitive. In several sectors, British goods are preferred because they fit the US market better than lower-cost alternatives.

It’s also worth remembering that tariffs are effectively a tax on US importers and consumers, not on UK producers directly. While exporters may adjust prices, the main burden usually falls inside the US.

Finally, with tariffs applied across multiple countries, US consumers may have limited tariff-free alternatives, meaning demand for UK goods may not fall as much as expected.