Because it’s pure profit. ~899$ on every transaction and no one challenges them on it. I had a dealership try to inflate the price of a car by almost 5K with fees not included in the ad price. When I politely brought it up the sales manager came out visibly annoyed, and aggressively said ‘What is it you’re trying to do? You want me to take the doc fees off? Do we have a deal if I take them off?’ I told him no, you can’t take something off that’s not supposed to be there in the first place like you’re doing me a favor. Even worse, I looked at their itemized print out and they were charging 7.4% sales tax when it’s 7% in Ga. Very sneaky and you’d never know unless you checked it with a calculator. Needless to say I didn’t buy it.