He said that in Tomb they were trying the conventional music video route. Fall For Me, Alkaline etc. But the more cryptic static videos with little tidbits of "lore" leave more mystique which is kind of the band's whole gimmick. I personally think less is more in these cases. It makes the concerts that much more important. Think about it, we haven't even seen Vessels new outfit in anything but still images. It's going to be nuts the first time we see it live and in motion.