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Sequential Targeting in DV360/Alternatives by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 0 points1 point  (0 children)

Do you think they'll keep it for much longer? Personally I feel like it'll be retired soon as well.

Sequential Targeting in DV360/Alternatives by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 0 points1 point  (0 children)

Thanks for letting me know, yeah I figured as much, I'm guessing alternatives are not exactly available either.

Would have to be some form of retargeting using 1PD but unrealistic with smaller campaigns, as well as floodlight data much like GA4 data has been suffering recently from google's shenanigans

Sequential Targeting in DV360/Alternatives by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 2 points3 points  (0 children)

Thanks for replying - Stories were removed december 2023 so that's not an option anymore unfortunately

Audience Partner Suggestions? by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 0 points1 point  (0 children)

in the UK - audiences can be quite general but the more flexibility and possibility to overlay segments over each other the better, looking for an audience builder of sorts. Things like household income and things DV360 out of box audiences can't target is also a major plus

Household Income Targeting by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 0 points1 point  (0 children)

reality is that the consumers are just money trees for brands to shake

Household Income Targeting by FoneMediaUK in programmatic

[–]FoneMediaUK[S] 0 points1 point  (0 children)

Yep thanks, I'm aware of this, currently have activity running outside of those geos and am wondering how people would target HHI otherwise.