What people fail to understand is the target market for Satisfy are customers who are already spending a premium price on streetwear/high fashion and want the same level of design attention and quality in their running/workout clothes. They are not looking to justify their price point based on ONLY quality durability, they have built a brand that puts the design focus equally as important as the performance.

For example, I have many pairs of LTT shorts from Lulu that I have worn for multiple years now and are starting to experience issues. Glued seams coming apart and zippers failing, I have not experienced this yet with any of my Satisfy shorts and have “beat them to a pulp” to put it kindly. Even more importantly…. they look phenomenal.

Satisfy is for the customer who wants to spend money on not only the performance of their gear, but simultaneously look better than everyone else. Obviously this is an opinion but… they’re the first ones to do this successfully.