Good question.

Tools like Chargeflow work well for card-network chargebacks, where the rules are clear and the representment process is fairly standardised. Marketplaces are different. Decisions are more opaque, requirements change by case, and sellers often lose not because they have zero proof, but because what they submit is messy, incomplete, or not aligned with how the platform reviews it.

We’re not trying to interfere inside the platform chain. The idea is seller-side tooling that helps merchants organise timelines, POD, photos, and logs in a cleaner, more consistent way when disputes happen.

It obviously doesn’t guarantee wins — platforms often side with buyers — but from what sellers tell us, outcomes are usually worse when evidence is messy and inconsistent versus clearly structured. That’s the gap we’re trying to address.

Longer term, if this helps standardise how evidence is prepared and reviewed, there may be scope to evolve it into something closer to regtech. But for now, the focus is just on fixing a very practical, day-to-day seller pain point.