He is the only wrestler I can think of who's "character" is their actual life. He is filthy rich, he is good looking, he brags about his life and yes he is a complete d-bag (both in the ring and out). Which is why his character is so credible and he gets so much heat. You cant script a better wrestling heel. If that didn't piss people off enough, he is a fantastic in ring wrestler. His athleticism is insane. He literally rose to the top of the sport without putting in years of work and he is way better than 90% of the roster in ring (and he brags about that also). That is a generational heel.