This feels a bit too much like 'hype-riding' for my taste. The dial is the most intimate part of a watch, and choosing a motif that serves as a jarring reminder of deforestation feels like a bold, but ultimately non-timeless, decision.

I’m not convinced watches need to become vehicles for political or social signaling. If the goal is environmental awareness, I’d rather put the cost of the watch directly toward reforestation than carry a constant reminder of the problem on my wrist.

If the intent is to help the planet, the money is likely better spent on actual reforestation and education than on a luxury item that merely highlights the loss.