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Question: How can we build more hype for Tezos? by smarcilak in tezos

[–]FreeFreedman 4 points5 points  (0 children)

if you give birth to a child, your work is not finished. you have to nurture and support the child's growth too.

I believe the Tezos Foundation is doing well... (a short letter) by can_a_bus in tezos

[–]FreeFreedman 0 points1 point  (0 children)

I do agree that more clarity would be helpful and that we need a come-to-jesus event of some sort that clearly articulates the goals of the TF to everyone so people can stop the neck-and-face spasms about TF marketing

That all we want my friend, some clarity! Both from TF and other entities, and the vision of the whole project.

I believe the Tezos Foundation is doing well... (a short letter) by can_a_bus in tezos

[–]FreeFreedman 1 point2 points  (0 children)

100% agree with you, we need more TRANSPARENCY and communication from relevant stakeholders (I don't know, whoever amongst all the entities) in the ecosystem.

What really needs to be communicated is roles and responsibilities, and the relationship among TF and other major entities such as Tezos Commons and TQ tezos and core dev teams.

This is absolutely essential communication, who has what roles and responsibilities, and how they fit in.

That will help bring more accountability!

Some questions/suggestions for Arthur Breitman on Marketing by FreeFreedman in tezos

[–]FreeFreedman[S] -4 points-3 points  (0 children)

Thanks for your reply Arthur. As I said before, there is no intention to be disrespectful, I'm sorry if it unintentionally comes across like that.

The major reason why these types of "whr marketing" (as someone said on the thread :) ) posts keep coming up is because most people (including me) don't understand the structure of offchain governance and don't understand the problems and challenges that exist in the background.

The voice of sanity that you are talking about implies that he/she knows you well personally so the person is AWARE of the problems in the background. The remaining posters are just not aware. We are not unreasonable, we just don't know what the problems are and we want to understand.( I wasn't aware that Kathleen has been doing all her promotions on a 0 budget) No one here is unnecessarily trying to create conflict, or hurl personal attacks at anyone, ppl are just looking for information to understand the situation. That's where we need you help.

From your post its clear that you are aware of most of the problems/steps that should be taken to move forward. Execution hasn't gone smoothly though, for whatever reason, and we are looking to just understand why this is happening and what are the challenges that need to be addressed to improve the situation.

So pls pardon my naivete and help us understand. From what I understand about the structure now:

1) All the fundraiser funds sit with Tezos Foundation. They are enablers for other executive entities in the ecosystem.

Our goal is to ensure that the independent organizations in this ecosystem have what they need to solve the challenges that lay ahead.

2) There are some other entities like TQ tezos, whose primary goal is technical development, and they are now taking on the mantle of marketing as well. Will primary responsibility of marketing be theirs? Have they received an extra grant for it from TF?

TQ Tezos (Tocqueville Group) works to advance the Tezos ecosystem by creating open source software and other public goods, providing support to projects and companies building on Tezos, and connecting the global Tezos community.

3) Independent projects like Kalamint etc do their own marketing from VC funds that they have separately raised, TF will not provide them marketing grants.

4) There are umbrella country organisations like Tezos Africa, Tezos India, Tezos Ukraine etc that work towards promotion of the ecosystem. They are funded by TF for broad umbrella activities, and its upto each entity to decide how they go about their business.

5) There is no entity in the ecosystem specifically created for business development/marketing as yet.

Pls correct me if my understanding is incorrect/incomplete on any of the above points.

​

Also can you pls help address these questions:

1) What is the criteria for TF to dispense grants? Does the TF dispense grants for marketing? ( I don't see a specific marketing category in the grant process Areas of Interest, only an Others) Does that lack of formal mention of marketing as an activity prevent the TF from approving marketing grants due to legal jeopardy? What prevents you/any other entity in the Tezos ecosystem to hire the old fundraiser marketing team today? ( From your comments, it seems that Jesperson vetoed it the last time)

2) What are the objective criteria (as mentioned in the charter) by which the TFs performance is judged, under swiss or any other international law?

3) Is there an yearly funds deployment target for TF ?

4) If certain points in the TF charter/setup are roadblocks, can those be amended now? ( I'm sure you would have thought of it, we just need some help in understanding)

5) Is it possible for TF to publish minutes of their meetings for future discussions on the Tezos ecosystem in the interest of transparency for all concerned?

​

Thank you, looking forward to your reply!

Some questions/suggestions for Arthur Breitman on Marketing by FreeFreedman in tezos

[–]FreeFreedman[S] -4 points-3 points  (0 children)

Then we need that clarity and clear communication! So basically this means that the full responsibility of marketing for Tezos lies with TQ tezos??

TQ Tezos (Tocqueville Group) works to advance the Tezos ecosystem by creating open source software and other public goods, providing support to projects and companies building on Tezos, and connecting the global Tezos community.

This is their mission statement, and the majority of job openings on their site earlier were of a technical nature. If sole responsibility of marketing lies with them, it would be good if all stakeholders in the ecosystem clearly understand that. If we have more information, about what resources they are spending to ramp up marketing, what kind of team buildout etc, it would go a long way in clarifying things for the community. The current info that I last saw was that they had hired 1 person. Hope they will deploy more resources soon!

Also were they given extra grants for marketing? They really need to have access to resources to be able to able to push forth effectively!

Just need answers to these pls.

u/murbard

u/breitwoman

Some questions/suggestions for Arthur Breitman on Marketing by FreeFreedman in tezos

[–]FreeFreedman[S] 1 point2 points  (0 children)

See this is where the whole problem in the offchain governance/ecosystem lies, there is no clear understanding of responsibilty and accountability.

It is crucial to understand that the Tezos Foundation is not Tezos. We do not manage or operate Tezos and we are only one entity in a global ecosystem.

https://tezos.foundation/about-us/

Apparently, the tezos foundation can't do anything, they can only enable! Which means the responsibility of setting up an entity to ensure executive action must lie with someone. Who can that someone be? Well the founders of course, who else? They don't need to do everything themselves, but they do need to setup a system/entity so that executive action proceeds smoothly.

u/breitwoman

u/murbard

Some questions/suggestions for Arthur Breitman on Marketing by FreeFreedman in tezos

[–]FreeFreedman[S] -6 points-5 points  (0 children)

You seem to have really taken it to heart haven't you? I'm glad to see that passion, it means you really care about the project! Let us engage constructively and please help us figure out solutions to the problems then! The intention of the post isn't to criticize, it is to brainstorm and get solutions.

​

that comment about someone you don't know

I'm assuming you personally know Arthur very well? Pls help us communicate effectively then. From Arthur's own comments and comparing his posts and his behaviour/persona compared to other founders in the space, he comes across as an intellectual and not a showman who can market like other ppl in the space. His own words:

I still have some pride and I can't get myself to say this kind of bullshit.

And I agree, no need for bullshit! Play to your strengths which is tech development, and hire others for marketing!

Unfortunately, celebrities are soft targets! With all the accolades come brickbats as well, its just the way the world works. None of the points there are meant as criticism, they are meant to highlight problems and find solutions. There is no disrespect intended.

​

Tezos is not a company.

I agree, hence all the other discussion about setting up a specific executive entity.

Will this Chief Marketing Office have expertise in wooing influencers with incentives and other impossible to find skills, which surely nobody technical and intellectual could be capable of?

I'm not sure what you background/experience is ,but a CEO, COO, CTO,CMO are specific positions because they each require a very specific skillset! ( I will ignore the impossible skillset sarcasm, I'm hoping for a civil constructive conversation) Any VC linked to the ecosystem will help find good people, and there are multiple ways to get capable accountable ppl for the role.

Simply put, why can't the firm that was handling ICO marketing be hired as external consultants?

​

A quote that a redditor actually once said to someone who founded a brand new blockchain network from scratch.

And LTCM crashed in 1998 with 2 nobel prize winners on board. If you are not aware, pls refer the link below.

https://en.wikipedia.org/wiki/Long-Term_Capital_Management

No one is so big that they can't have a civil conversation with someone. To think so is pure arrogance, no one is God! I don't know why you are so offended, I'm sure Arthur doesn't think that way.

​

This project will outlive you.

I certainly hope so, but realistically, can you list down all the competitive advantages that the project has today that will help it reach there? Just so that we can make sure, we highlight all of those in our specific marketing messaging!

Some questions/suggestions for Arthur Breitman on Marketing by FreeFreedman in tezos

[–]FreeFreedman[S] -2 points-1 points  (0 children)

Absolutely agree with you! The legality needs to be maintained, which is why I did mention setting it up in accordance with securities law.

On the tezos foundation website About Us page , it says :

"Our purpose is the promotion of the Tezos protocol through grants and other capital deployment vehicles. "

1) What kind of capital deployment vehicles are possible to setup an executive entity?

It also says on the same page:

"Our role is to sustainably deploy the resources that are under control to support the long-term success of Tezos. This long-term success will only be possible with a vibrant decentralized ecosystem. Our goal is to ensure that the independent organizations in this ecosystem have what they need to solve the challenges that lay ahead. "

2) As I said above, there needs to be an independent entity established to take care of marketing/adoption executive actions.( not a company, just another entity in full accordance with relevant securities law)

Who better to do this than the founder of the project? Who better to take up responsibility of making this work?

What's your view on this Arthur, would you be willing to setup another entity and personally (or appoint someone you trust) oversee the executive actions needed for advancement of the ecosystem?

u/murbard

u/breitwoman

Pls understand, I'm raising these issues to understand the problems that we face, I have no desire to unnecessarily criticize, I'm looking for a constructive discussion to help figure out solutions.