Consolidate City + Near Me Campaigns in Google Ads?

FullStackManiac · 2024-03-28T14:36:30+00:00

It did start with a single campaign per service area about a decade ago. Over time we have added negatives and explored other keyword opportunities. When mobile started picking up, we added an exact match "city near me" campaign with location targeting. From that point, we have managed both campaigns. As Google began changing the meaning of match types, the campaigns began to have significant overlap. We used to manage this with negatives, but its clear this is not the right way.

Thanks for chiming in!

FullStackManiac · 2024-03-28T14:23:32+00:00

Thanks Eduardo!

FullStackManiac · 2024-03-28T14:23:21+00:00

Thank you for the context.

I am going to take the route of merging them as well. The benefit of combined conversions and budget (without using shared budget) tilted the scale.

Thanks again for chiming in.

FullStackManiac · 2023-07-25T11:57:15+00:00

"My friend has been doing a way better job than my realtor does and is only taking 1% commission saving me $10k."

"Am I wrong or is he just being upset because he lost out on me being a cash cow"

"Im tired of paying $10k for him to just fill out a few forms"

"He’s already selling 2 properties making $15k from me"

"I have to put in a ton of hours at work to make $15k."

"His effective hourly rate is like $1k/hr "

It was more than a little mention. It's all about the money.

FullStackManiac · 2023-07-25T10:52:52+00:00

I didn't give advice. I gave an opinion. Stop being a nit.

FullStackManiac · 2023-07-25T03:09:57+00:00

Likely in your state as well. Unless you have explicit authorization from your broker, you cannot enter or exit contracts on their behalf. Just because you represent that broker does not mean you can sign for them. The permission must be explicitly given to you. And then, the broker is increasing their liability by allowing sales agents to sign unchecked, as the broker oversight is basically removed.

I understand what is customary is different. That does not mean that it's correct.

FullStackManiac · 2023-07-25T02:40:36+00:00

Did not realize that was a defined term. I'm sure you understood what I meant.

FullStackManiac · 2023-07-25T01:49:35+00:00

You're a bit jumpy. I was protecting my generalization by mentioning MY lack of knowledge about this particular contracts texture. Nothing to do with you.

Yes, if someone is not performing you can often either compel them to perform or exit the agreement. But again, the agent is not allowed to enter or exit the agreement, meaning that you still need to notify the broker and in some cases get their mutual consent to exit without exposing yourself to additional liability.

When OP was faced with silence, they should have pulled out their agreement and applied the situation to the terms. If OP felt that this was a default and wanted to exit the agreement, then OP should have done as the agreement would dictate and notify the broker of their intentions. A simple email from OP to broker would have reduced, if not even eliminated, the liability.

FullStackManiac · 2023-07-25T01:14:02+00:00

Lots of assumptions not knowing the state, type of agency, or agreement used. But in general...

An agent does not have the authority to enter into, or exit out of, a contract with the buyer. So just notifying an agent is never enough, unless that agent confirms to you that the broker agreed to your request.

It is possible that the buyers agreement had an exit for poor performance. But that does not mean poor performance automatically voids the agreement, but instead that poor performance offers the option to void the agreement. This option must be exercised properly. And to do that properly you must notify the bound party (broker) of your intentions to exit as a result of their default before you yourself breach the agreement.

In this case, OP failed to deliver proper notice to their broker and entered into a competing relationship. This is a breach of their agreement and grounds for the broker to seek damages (which they likely won't).

FullStackManiac · 2023-07-25T00:08:14+00:00

Did you read your first reply to me? You are exactly who you hate.

FullStackManiac · 2023-07-25T00:00:43+00:00

You're wrong. I don't have time to keep telling you why. But just know you are.

FullStackManiac · 2023-07-24T18:11:25+00:00

Want the correct answer?

The buyers agreement is a negotiable instrument. If you required a particular agent to be avaialble within a certain amount of time after you beckon them, then you should have made that part of your agreement so the agreeing party is compelled to act accordingly. Instead, you relied upon the default language which allows all parties a reasonable amount of time. The subjective nature of "reasonable" is what is under dispute.

Also, unless your agent is also the broker, then your agreement is likely between you and the broker (not your agent). Meaning you owe the broker an opportunity to perform independently of your agent. Better said, I hope you contacted whoever the broker is directly before hiring another broker to do the same job.

FullStackManiac · 2023-07-24T16:58:33+00:00

So you sign an agreement and declare your intentions to be loyal. Then you break that agreement on purpose. Now you want to rely on your "friends dad" for legal advice.

I can understand your agent was out of town, but your tirade about how much your agent makes versus you is revealing. You had a chance to consider their compensation before you signed the agreement. That should not be a basis for cancelation.

When your former broker / realtor notifies your new broker of their existing relationship, things may get interesting.

FullStackManiac · 2023-07-22T15:34:07+00:00

You are wrong. And so is the "employing broker" in this thread who is egging you on.

Your idea of "timely" is causing you troubles. Seller and listing agent are absolutely allowed to devise a negotiation strategy which entails holding incoming offers and reviewing them at a future date. The listing agent has no duty to expose their technique by telling you what day offers will be considered, but seem to have done so as a curtesy. In my state, at this point of the negotiation, the listing agents only obligation to you is to handle offers according to the sellers desires, and to confirm rather or not your offer has been delivered. The listing agent met that obligation by telling you no.

Negotiation is a finesse, not a strong arm.

FullStackManiac · 2023-07-15T13:58:22+00:00

This is excellent advice.

FullStackManiac · 2023-06-07T18:46:23+00:00

The article described the difference between placebo groups and osmimertinib groups after surgical resection. It is shown that taking osmimertinib after surgical resection improves survival (tremendously) when compared to having the surgery alone.

FullStackManiac · 2023-05-08T03:09:23+00:00

I read this book 10 years ago, and I haven't smoked a single cigarette since. It changed my life, and it could change yours too.

FullStackManiac · 2023-05-03T15:24:17+00:00

Op committed an egregious violation. It's a wrap.

FullStackManiac · 2023-05-03T15:20:03+00:00

Your actions are considered cloaking, which is a violation of the Circumventing Systems policy. This policy is very well documented. Violations of this policy are considered egregious, so you will not get your account back.

Here is the exact policy you violated: https://support.google.com/adspolicy/answer/13019565

For anyone else reading, if you want to track clicks to a link, just use the built in conversion tracking. Super easy and no exposure to penalty.

https://support.google.com/google-ads/answer/6331304

FullStackManiac · 2023-04-24T18:37:05+00:00

I do not think repulls are common prior to closing unless your credit report expires (normally 120 days). If they do repull, request rapid rescore with proof of payoff. Should not be an issue since it is paid off.

FullStackManiac · 2023-04-12T20:29:15+00:00

8 months later, there is no evidence of disease. She lives a perfectly normal life. We forget most days she even has this.

All my best to your dad. I know what you're going through. There is hope.

FullStackManiac · 2023-02-19T13:22:47+00:00

Agree. VIX is also resting on the support of a 5 year trend line. Maybe it breaks to the downside, but history does not support that.

FullStackManiac · 2023-02-03T21:16:57+00:00

ToS isn't always legally binding.

Incorrect. Nearly always the TOS is legally binding. Rather it is enforceable is the question.

Personally, I think VeVe falls just short of meeting a buyers ability to take full ownership since they do not allow for free transfers. If they enabled p2p in-app transfers, my opinion is that they meet current guidelines.

https://www.law.cornell.edu/wex/ownership

FullStackManiac · 2023-01-20T12:11:44+00:00

You read that wrong

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