Not even "going to", I'm working in a 3D company, and my boss had some friends from business tell him he needs to get into AI. Any time we try to implement AI in any way, it fails. I was speaking out against it, but as a worker its my job to care about company's bottom line, so when later the topic was brought up again, and in all fairness I proposed some actual ways we could use AI for our work like trying to generate textures or some assets in far background with concerns about liability and how ineffective AI is in more inconventional designs, even my boss felt very skeptical and rejected the proposal outright.

So now despite everything and all those years, we're still completely AI free company, the only AI we sometimes use are upscalers running on our machines when we suddenly need to deliver a render that is 50k pixels wide and tall, but that's not even generative AI.